There were some differences between a competition in a cyber café and a town championship.
Town championships were held in an event hall, in the heart of an electronics emporium. It had been decorated and set up as an indoors gaming arena many days in advance.
The emporium would already be packed with people on normal days. With a big 'League of Legends' event being held here, it was currently full to bursting.
You didn't have to buy tickets to get inside. When the event planners and organizers had first laid out all those seats, they'd worried that it might look kind of depressing if no one showed up.
The boss of the emporium had organized similar events in the past to try and stir up some merriment, but sometimes half the seats would remain empty, strongly implying that the whole thing was a flop.