What is it you want? (1)

6 May, LY Studio, City K

Lexi sat at her desk reviewing the design drafts from her staff. The new material had turned out to inspire all staff members to new creativity. Just seeing this made her realise that managing each aspect of the business was impossible.

Early on she knew with the retail side of the business and employed a director to be responsible for that, who in turn convinced her to employ a marketing director. That had been a smart business decision. Maybe it was now time to take that step with other parts of the business, particularly the design and manufacturing aspects. Releasing that control would be difficult, but at the same time she could focus on her love for design that spawned the business in the first place.