In just three days, "Forrest Gump," playing in 2,300 theaters, had swept up over 42 million US Dollars at the North American box office, easily pushing the previously top-ranked "Speed" down the charts. Though this achievement couldn't be considered unparalleled, it was indeed unprecedented, especially since it far exceeded the original's performance from my memory.
Adrian found this to be quite normal because he had spared no effort in promoting the film from the very beginning: posters in hot spots, advertisements across various media, all available means were utilized. Besides, he had a television station at his disposal; if the box office figures couldn't exceed the original's under these circumstances, then he might as well have thrown in the towel.