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As a world-class luxury brand, the brand value of Prada was incredibly high.
Though Prada wasn't as prominent as before, it was once on par with Hermès and LV as a world-renowned luxury brand.
Its status and influence on the international stage were still formidable.
Simply holding the title of Global President and CEO of Prada could intimidate others.
While Chu Chen's assets only increased by over twenty billion, his intangible assets, such as status, influence, and connections, would see a remarkable growth.
Before, when Chu Chen needed to hire an international jewelry design master, he had to rely on connections. But if he became the Global President of Prada, it would only take a phone call.
"Prada is still vibrant; it's just that infighting among the executives caused the market value to drop."
Unlike other luxury goods groups, most of Prada's executives were members of the Prada Family.