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Gallantry, glory and honour. It's essentially what the House of Grand Dukes is all about. Only one rank down from the King, effectively the next in the line. A family of heirs in the event that the Royal household run out of men to carry the title, or another champion, opportunity paved by the former Kings.
Once the time arrives, they will be ready to achieve adulation and fortune, and influence in the Kingdom, which their forefathers have established. Because they are of the same bloodline, once the one true King claims the throne, the rest of the family is branded as a reserve—a "Ford".
The second names of the members of the royal family and the families of the great nobles known as the Grand Dukes and the Grand Duchess.