The variety show was a casual, mid-tier program that featured a mix of lighthearted interviews, entertaining challenges, and quick games designed to let guests showcase their personalities. With a modest but steady viewership, it had carved out a niche as a comfortable platform for celebrities to connect with their audience in a relaxed, unscripted environment.
The movie's production team had already discussed with Ellis what his schedule would be during this promotional campaign, taking into account the release of EMMA's new collection which he had no choice but to take part in since he was the collection's ambassador.