As the new episode of "Prison Break" aired, its ratings had increased to a certain extent.
Of course, due to its audience, it couldn't compete with classics like "Friends," but it had stabilized within the top ten on the charts.
Riding this momentum, sponsors ramped up their efforts, and various soft articles sprung up in the media like bamboo shoots after a rain.
Zara, in fashion magazines, discussed the protagonists' dressing styles at length, and a hotel which served as the female lead's private prison had launched a "Prison Break Protagonist Experience Day."
It was rather awkward for manufacturers of products like guns and handcuffs, which were known for their "tough guy" image, because both of the drama's leading men were gay in real life.
Thus, after racking their brains and thinking out of the box, "Prison Break"-branded police handcuffs transformed into "Prison Break"-branded toy handcuffs.
As for who would want to buy those...
Well, that was subjective.