Despite neither Universal nor Wang Jian's side truly caring about box office figures,
they each wanted to use negotiations with the other party to be seen as qualified businessmen and representatives of artists by other Hollywood moguls and writer groups.
But under the influence of entrenched thinking, neither believed the other would cooperate.
So, in showing sincerity and enticing the other side to not leave the negotiation table,
the promotion for a movie that wasn't highly valued suddenly seemed to be overdone.
Wang Jian, as a famous bestselling author, personally entering the fray to hype up scandals, was just one aspect.
Universal's actions were even more exaggerated, sparing no expense with their US dollar campaign.
For a time, newspapers, radio, and TV across America were flooded with news related to "I'm so rich."
"Fuck!"
In the promotional department of "Jerry Maguire," Hollywood superstar Tom Cruise threw down a newspaper and rarely let out a swear.