"The biggest surprise of this Christmas season is, without a doubt, 'Mission: Impossible' from Paramount!"
In the wealthy enclave of Long Island, New York, Roger Ebert was rapidly tapping away on an old-fashioned typewriter.
As a well-known film critic, he had actually already been invited by Hollywood to attend internal screenings of three films.
But the Christmas season is, after all, different from other release slates; many more viewers are likely to step into cinemas.
Therefore, Roger Ebert preferred to gauge the initial reception of these films upon release, rather than write his reviews directly based on personal taste as he might with many art films, "At this time, it's important to align with the audience in order to extend one's influence, rather than aim to stand out with a show of aesthetic sophistication."
Roger set down his coffee and continued to type.