Big has always been the adjective that stuck onto Morissey a while back. The 40s was simply a stepping stone when it came to the giant buildings around the city. At first they were mostly in the more rich atmosphere of the North, and it wasn't just limited to buildings that cater the needs of a successful company.
Hotels, theatres, apartments, everything was there as long as you had the attitude but most importantly the money. The area certainly rose up immediately after the Crash ended at the end of 1938.
For Holt, the Triangle wasn't any different. Giant billboards became the center stage for him, many of which were promoting products such as Vay's Chips, and Atomic Cola. How the latter product was part of his childhood and still going strong today. It featured a large atomic explosion, and in front of it was the bottle of cola.