The difference between first place and second place can sometimes feel like a colossal chasm!
The World Medical Device Expo is an exhibition hosted by the World Health Organization.
Although the competitive nature isn't overly pronounced, securing first place brings enormous publicity and recognition.
The exhibition will remain open for over a month afterward.
During that time, people from all over the world will come to visit.
The resources and exposure of the first-place booth are unparalleled.
Meanwhile, the World Health Organization will also present awards.
Honor may seem intangible, but it is often the most compelling testament in a corporate narrative.
If Johnson & Johnson's Circulatory Arrest Auxiliary Heart Device wins first place, Johnson & Johnson's stock will see a significant uptick.
Likewise, if Chen Cang's elephant trunk stent technique secures first place, the medical community will shower it with attention and acclaim.