Building Positioning I

"Can I give advice?"

Surya handed a bottle of mineral water to his friend, Hendra. Both of them were overtime from last night.

The assessment of 'achievement progress' or the development of company achievements towards company objectives based on 'Profit' was the final series of closing books for all Wenceslas Group subsidiaries.

The agenda at the beginning of the month was time-consuming. It usually lasted two to three days.

Because the entire Corporate Secretary team (directorate under Surya) hoped to enjoy the weekend, they agreed to finish it until late.

Hendra was the first CEO to directly lead the achievement progress. He didn't want to skip checking the journals or charts in each accounting software for the Wenceslas Group subsidiary.

That was why Hendra understood the growth and condition details of each subsidiary. This understanding made every director under the Wenceslas Group's auspices unable to move when their CEO gave an assessment.

The Stanford University MBA graduate advice was always on point. Together with his secretary, Surya, these two people were like two leaders who have a positive and gripping effect.

The increase in profit and shares of up to 30% in the 5 years of his leadership was an increase that had not been achieved during the previous 2 decades.

Hendra didn't answer his secretary's request. He chose to drink mineral water while gazing at the expanse of the morning atmosphere of Jakarta from behind the glass in his office on the 5th floor of the DWenceslas Ritz Hotel, one of the 4 Wenceslas Tower icons.

"I think your actions are reckless."

Just a moment ago, Surya caught his master's communication with his subordinates assigned to monitor Aruna.

"We have no experience in this. In fact, we tend to be lousy."

Surya reminded him that the two of them have never enjoyed their teenage years or anything. They rather didn't have time to get close to their dream girls.

Surya was an outstanding child from an ordinary family who attended an elite school because of the Charity (scholarship).

Hendra then asked him, the class leader, to become his assistant because he didn't want to be watched by his grandparents when he was taking bachelor's and master's degrees at Stanford University.

Hendra's life activities, even Surya, have never belonged to them since then. They got a set of arranged schedules. Both of them even indulged in endless work.

"And your rival, I think he has a strategy beyond our expectations. That man, ah... His works are quite interesting to listen to." Surya seemed to be talking to himself.

"Oh, have you read the fictional book?" Hendra replied.

"Ofcourse, your request has become a habit for me." (a habit that was done spontaneously without realizing it because it happened over and over again) Surya uttered.

Hendra only smiled at Surya's words.

"You know the difference between you and me?! It's obvious, I'm better than you at this. (Approaching or having girls) So there's no need to worry about the strategy I use."

Surya's forehead frowned at Hendra's words

"Don't let Tania become your benchmark, as the standard of 'You're Better Than Me'." Surya objected.

"That woman clings on like a parasite. You just have to make her an object to come and go effortlessly." Surya added.

"Ah, I'm not a bad ass." Hendra didn't agree.

The man glanced at Surya and got closer.

"Isn't it to build positioning? The first thing we have to do is identify the target as soon as possible." Hendra laid down.

The white sofa looked very comfortable.

Surya was silenced, trying to trace the point of view of his interlocutor about the statement just now regarding last night's job or about the strategy to beat the girl named Aruna.

"Are you really attracted to her?" Surya dug up the information, confirming which point of view was right.

"I don't know. I just need to know who is the person I'm going to live with."

The man was still cool to hide his blue eyes behind his curly hair.

Surya was a little disappointed. He thought his best friend would live a different life this time.

In fact, it was still the same. The Wenceslas Group's sole heir measured his own fortune.

Hendra caught Surya's disappointed expression.

"What can I expect from this marriage contract, apart from making the most of it?" The man opened his eyes with a smile.

"You know, I'm also interested in how they think about life." Hendra looked for loopholes to justify his behavior in monitoring Aruna.

"Isn't it 'Millennials Kill Everything'?!" Hendra positioned himself as if someone who was looking for data or something could use his surveillance as research material on Millennials Kill Everything.

Millennials are cold-blooded killers for many businesses and companies. Aruna, including her best friend, represented the group.

"To be honest, I've met that girl before. When I was asked to be a guest speaker at Tripusaka (Aruna's campus). Do you remember that?"

Surya caught Hendra's naive impression. The assistant refused to answer his statement.

"Yes... She (Aruna) shined so much amid her friends, even greeted with boisterous applause when receiving an award as a young start-up talent." The CEO made a long background explanation.

"Maybe she forgot, I was there at that time. Isn't her profile worthy of being used as material?" To be material for millennial market segmentation research, a discussion that heated up last night.

Surya got up from his seat. In his eyes, Hendra couldn't win the reason for stalking the girl (Aruna).

The man who became a friend and secretary gave a 'you're looking for excuses' expression.

Hendra chuckled, realizing that his explanation didn't work. He then looked back at the back of Jakarta's view.

The sunlight slowly warmed to reveal a golden hue.

"No need to worry." Hendra's words calmed Surya's expression.

"It's not you that I'm worried about, but Miss Aruna." Surya stepped away, sending a message of disappointment.

After a while, the CEO returned to patting his temples with one hand.

"Pleasure of love lasts but a moment. The pain of love lasts a lifetime."

(Happiness because love lasts for a moment. Disappointment because love lasts forever)

'And I will not take that path.' Hendra muttered to himself.

This phrase was too often whispered in his heart. It grew stronger like a fertilized tree.