TARGET AUDIENCE OF THIS BOOK

This book is for the young generation of the world. It is for those who want to know what are the values that we must develop in order to acquire success and also to hold that success. It's not a finance or self-help book but it has the values of a champion. We the fans of this champion should make him our role model as there is a lot more than the helicopter shots and the huge sixes that we see. MSD is a leader, a friend, a marketing expert, a warrior, and above all a true patriot.