Chapter 5

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Two weeks later, I was unable to ignore those hopes, but I, at least, had a decent idea about how Lenny’s business worked, and ways to improve the company’s impact on the market through social media and effective branding.

It was a fairly laidback environment, and through Loreen, I had met all the staff and even interacted with many of the customers. From the feedback and research I had done, I put together some concepts I’d be using in my proposal to Lenny, Loreen, and the two other members of the senior staff.