While Lex had told Velma that he would let her run the news service as she wished, he still inquired about what her plans were and what kind of help she needed. Despite the short duration of Velma's designation, she had already come up with an extensive plan for what she wanted to do.
While it was a news service, it was based out of the Midnight Inn so whatever news they published would be based around the Inn. In fact, she was not planning on doing a full newspaper, anyway. Velma had planned on releasing a single page newsletter once a day detailing events and incidents, as well as stories featuring prominent guests and Inn workers.