Starting from the second day of the new year.
The box office situation of the most anticipated Spring Festival movies changed.
At first,
Ding Yue thought that Q Entertainment Media's movie "Demon Sealing," with its huge pre-release promotions and advertisements, would maintain a box office lead for three to five days during the Spring Festival period.
Unexpectedly, after raking in over four hundred million yuan on the first day of the new year alone, the film completely stumbled the next day.
Most crucially,
on the first day, its box office was already overtaken by Comedy Heaven's "Lucky New Year."
By the second day of the new year, the screen share, attendance, and box office data of Q Entertainment Media's "Demon Sealing" had all visibly declined.
And rising was Comedy Heaven's "Lucky New Year"; Mist City Arts and Science University's "Wandering Earth" also benefitted, with an increase in screen share.