"I believe that we are thinking of this wrongly. Our approach lacks patience."
Ava's voice fell in the room, silenting all the opinions that were coming from different people. Eyes quickly went to her as she began to explain her reasoning.
"I do feel like the future forward is franchises. Maybe it's already the present, but we can't take an approach like Dream Light pictures. In the first place, they have an abundance of source material and the idea of a shared universe only came when their first superhero movie managed to connect with the audience. They laid the groundwork first instead of thinking of the future."
Her words were precise and the man presiding over the meeting felt like she already had a plan in mind. He was another executive who was given the task to crack the code of franchises for the studio.
"So, do you have a better plan than just going for a comic series adaptation?"