Golden Globes had taken a hit in the past few years in terms of reputation and how many people wanted to watch it. To be clear, that was for every award show.
Even the esteemed Oscars weren't spared.
But Golden Globes took a harsher, sharper hit as the award show changed channels three years ago. In the middle, no channel wanted to broadcast it and for a year, it went with just live streaming.
But after that, Panther TV took it up and due to a better management in place, the interest again came up but not at the level that people have hoped for.
If one wanted to look into this issue, a lot of it was just celebrities not being that exciting anymore. People didn't want to watch a two hour show just to see a bunch of celebrities together on the red carpet.
Moreover, the movie culture had changed significantly in the past few years too.