SELL & RESELL TICKET EVEN MAKE MORE MONEY

One of the ways of building a strong live music presence is having successful ticket sales. While many artists start out playing in cafes or restaurants that already have an "in-house audience" presence, when we start playing in concert venues this is not the case. Concert venues typically do not have their own crowds who come to check out concerts. Rather, they make money by selling tickets to the crowd which the band brings. Consequently, the success of a show and the ticket sales almost entirely depend on how well the band or the artist promotes the concert. So, here are some strategies to increase ticket sales based on my experiences as an independent artist.

10 WAYS TO SELL MORE TICKETS FOR YOUR UPCOMING SHOW

1) CREATE THE VISUALS

Visuals are the first thing people pay attention to, and it is one of the most important aspects of your promotion. Having great visuals for your concert is crucial for a successful event. You can work with a graphic designer or create your own fliers. Aside from the artist picture, the flier should clearly indicate the band or artist name, venue, date, artist website, venue website and contact information, venue address, and ticket information.

2) FIND PAST PERFORMANCE VIDEOS THAT REFLECT YOUR MUSIC

When you're promoting a concert, the second step to getting people to come to a show is to include footage of past performances and music videos. The videos will give people a sense of what your concert is going to be like: is it going to be acoustic chill, a rock show, a salsa dance performance, or is it going to be an electronic music event?

Audio recordings are fine as well, but not as nearly as effective as videos, because people like to put a face to the music they listen to!

3) CREATE FACEBOOK EVENT AND CREATE ADS

Facebook is by far the most effective event listing platform in the world. It serves as an event calendar and discovery tool for many people. Moreover, it works in coordination with Instagram, which means that not only you can let your friends/fans know about the event on Facebook, but you can also create targeted ads to reach out to people in the area of the venue with specific music tastes and age groups.

4) CREATE EVENT LISTINGS ONLINE

In addition to Facebook, many cities have different event calendars and websites. I would highly recommend creating an event on these websites, and also, adding a link to your ticket page.

5) REACH OUT TO LOCAL NEWSPAPERS AND RADIO STATIONS

Local newspapers, online or in print edition, have tremendous power when it comes to directing people to events. Reaching out to the local newspaper can get you a long way with reaching out to audiences that normally you might not have access to. Find out who writes the entertainment page/event listings on any given newspaper and send them a short email with all the event information and perhaps 1-2 video links. If they are interested, they will write about it.

The same goes with radio stations. Many daily shows are constantly looking for new content to talk about, so I would recommend reaching out to local radio stations and college radios to tell them about your event. You might even get invited for an interview and a performance, which would be an even better way to promote your upcoming show.

6) USE YOUR EMAIL LIST

Send your concert fliers and information to your email list. After all, the people who give their email address to sign up to your mailing list tend to be your superfans, and they are the ones who are most likely to come to your gigs. Make sure to group your email list by location as well, so you can reach out based on where your upcoming concert is at.

7) REACH OUT TO FRIENDS/CONNECTIONS PERSONALLY

Instead of sending a mass message to people, reach out to your closest friends and connections and personally invite them over. Having friends in concerts not only makes you more comfortable, but also they can spread the word and might start a snowball effect of word-of-mouth marketing for you.

8) INVITE YOUR FRIENDS TO PLAY

One of the perks of having a nice musician network is having access to great musicians, and having one or two friends to come play with you on a gig can draw more people to your show as well. Moreover, having guest musicians also makes your show more engaging and interesting for the audience.

9) ASK OTHER PLAYERS TO INVITE THEIR FRIENDS

If you have a large band, and if every player invites a few people to the concert, you can end up with a nice crowd for your gig. This, of course, is a reciprocative relationship, where musicians should go to their friends' gigs as much as they can. This concept of going to your friends' gigs not only builds a community, but also keeps everyone's concerts alive and well.

10) SELL MERCHANDISE AT GIGS

One of the best ways to increase your revenue at concerts is to sell merchandise. Sometimes, you might have less people show up to a gig, but they might buy a considerable amount of merchandise, which could bring your revenue up to your expectations.

These are ten ways to sell more tickets for your upcoming show. Different strategies might work differently for everyone, so I would suggest trying them and see which one works best for you. With location, culture, venue and season, the strategies might have to be tweaked, but these ideas should get you a nice foundation to start with for selling more tickets and maximizing revenue from your live performances.

YOU MIGHT ALSO WANT TO CONSIDER RESELLING EVENT TICKET

Here Is Your Guide to Reselling Event Tickets

If you bought tickets to an upcoming concert, festival, or other event and can no longer attend, you might be wondering how to resell them. Or maybe you're a season ticket holder for your favorite sports team but don't plan on attending every game. Whether your event tickets were bought months in advance or the day before, online ticket resellers can help you put your unwanted tickets to good use, and – if you're lucky – even turn a profit.

Before we dive in, let's review what ticket resale is and how it differs from ticket brokering and scalping.

WHAT IS TICKET RESALE?

Ticket resale essentially means that you're reselling a ticket of admission to an event. The tickets are bought from a licensed seller and then sold by the owner of the tickets for whatever price they choose.

‍ TICKET BROKERING is a type of ticket resale where you buy event tickets in bulk from a licensed seller and then resell them at a higher price. Because most reselling happens online, ticket brokering can sometimes be confused with ticket scalping, but they're very different!

WHAT IS TICKET SCALPING?

Ticket scalping is similar to brokering because tickets are bought in bulk, but that's where the similarities end. Scalpers use unfair methods to automate their bulk ticket buying. Specifically, they use bots to make purchases faster than typical customers can. The tickets are then resold at a significantly inflated price, meaning that many excited customers who otherwise would have bought a ticket may not be able to anymore. Not only can this affect the reputation of an event that tickets are being scalped for, but it can also lead to lower attendance rates (and we know you want a packed house!)

HOW TICKETING PLATFORMS PREVENT SCALPING

There are a couple of ways that ticketing platforms help event organizers battle unwanted scalpers, and we recommend implementing one or all of these if you're selling tickets online to your own event:

Put a limit on the maximum number of tickets one person can buy

Use CAPTCHAs so ticket buyers must prove they're human and not a scalper bot

Require customers to make an account on your website before purchasing

When choosing the right ticketing platform for your event, be sure to ask about their strategies for combating scalpers!

HOW TO RESELL TICKETS

Now that we know some basic terms, let's figure out how to resell your extra event tickets so everyone comes out as a winner. First, you'll want to determine your online ticket marketplace options. You may already know some of the most popular places you can resell tickets, like Ticketmaster, StubHub, and Eventbrite, but how do you know which reseller is best for you? Well, the answer depends on the unique aspects of your event, like the type of tickets you're selling, your audience base, fees and payment methods, and much more. But fear not: we're here to guide you through it!

Reselling tickets to concerts and sporting events

If you're looking to resell tickets for an in-demand concert, festival, or sporting event, Ticketmaster and Eventbrite should be the first on your list. These marketplaces are super secure and well known, so you'll have the best chance to sell your tickets at a good price. In some cases, these larger platforms also allow you to sell your parking pass to the buyer, too!

If you're trying to sell tickets for smaller events, like a college football game, give ticket resellers like Afriticket, Nairabox and Eventnownow is also recommended With all of these options, not only can you sell your event tickets with ease, but you can also skip negotiating directly with the ticket buyer entirely!

Safe and secure ticket resellers

Here at Nairabox, Afriticket, They ensure customers around the world to always have an easy ticket purchase process, fast admission into every event, and an unforgettable experience while they're there. That can't happen if there are fake tickets floating around! That's why you should always buy and sell tickets on reputable platforms, as most will only resell tickets that are purchased from official, licensed ticket sources.

Plus, many of the largest ticket reseller platforms give ticket buyers a "valid ticket or your money back" guarantee. And if you accidentally sell a fake ticket on one of these sites? You may be liable for charges up to double the amount of the ticket sale price, so always carefully read your ticketing resale marketplace's terms and conditions to make sure you're following all of their rules.

TICKET RESELLER FEES AND PAYMENT METHODS

If you're thinking about reselling your event tickets, you're probably hoping to make your money back or even gain a profit. To make sure you're not leaving money on the table, pay close attention to a ticket reseller's fees and payment methods.

For example, how will you get paid? Most platforms have a variety of ways to get your money, including through bank transfers, Paypal, or a check. When will you get paid? It often depends on payment type, but your ticket reseller should have detailed information for you. Lastly (and most importantly), what fees are associated with your ticket resale? Generally, the lower the fee, the more money in your pocket. Fees for the ticket reseller could be as low as 0% or all the way up to 15%, so keep that in mind while you crunch the numbers!

TICKET RESELL FAQs

CAN I lIST RESALE TICKETS ON MULTIPLE TICKETING MARKETPLACES?

You can list event tickets on multiple online ticket resale platforms, but you're responsible for fulfilling the ticket sale on each. This is not recommended because there is a risk that you could double-sell your tickets, which would mean you'd be unable to fulfill one of those sales. That could end up costing you double the ticket price or more!

WHERE IS THE BEST PLACE TO RESELL tickets?

The best place to resell your official event tickets is with a reputable, online ticket reseller marketplace. Make sure you read their ticket seller's terms and conditions and follow all of their rules so you don't lose out on any money.