Counting Houses

The way Alexander explained how to use loans was not that complicated in his eyes. 

These had been in use for quite some time, with its latest iteration even having a fancy name- blitz scaling.

The name took inspiration from the German blitz, where the Wehrmacht raced ahead of their supply lines to cover ground at the fastest speed possible, risking encirclement, in order to not give the Soviets any time to breathe. 

The goal for a business was similar- to spend a ton of money to get control of as much of the market as quickly as possible, such as through aggressive marketing campaigns, opening shops at every corner, and generally building a brand image.

Profit was not the main concern at this stage. In fact that concern might not even exist. 

The only thing that mattered was growth! Growth, growth, and more growth… until the company took up such a large of the market pie that it became too big to fail.