Dynasty Change

Lu Zhou walked out of the brilliant gate, mounted his bicycle, and aimlessly wandered around Yixian University.

In 2004, he first stepped into the gate of Yixian University. In 2005, he walked around the entire campus with Wenjing. After graduating in 2008, he worked at Huiteng, which was just a kilometer away. He would occasionally come back for meals. In 2013, he applied for the entrepreneurial support area of Yixian University and in 2014, he moved to Guangnan University City Science and Technology Park. It continued until the rebirth in 2018...

Life is only thirty years, but nearly half of that time and memories are here.

He found a grass lawn, lay down, and looked at the setting sun in the sky.

Under the setting sun, he pondered on the gifts given by the heavens, while the world was going through the change of dynasties.

"We're here to put a dent in the universe. Otherwise, why else even be here?"

"Yes, that's the intention! Mr. Qiao."

In January, Gu Ge released the first-generation flagship Android phone, Nexus One, and Jobs would announce his masterpiece, the Apple 4, in June.

As early as last year, Samsung surpassed Nokia and became the leader in the mobile phone industry with the tremendous growth of Android phones in the global smartphone market.

Nokia is still struggling, launching the MeeGo system after Symbian 60, in an attempt to break the deadlock.

But this is an ecological struggle.

Android seeks complete openness and provides developers with a Java-based development kit. Although this initially led to frequent complaints about performance from users, it undoubtedly became a carnival for developers.

On the other hand, Apple established a closed ecosystem and a unified distribution channel, the App Store. As long as developers' applications are good enough, Apple users are willing to pay for them.

Whether it's Gu Ge or Apple, their focus now is on attracting developers and vigorously expanding the number of system applications. As a result, the number of applications for both systems has been skyrocketing year after year.

In contrast, Symbian or MeeGo applications require repeated cross-compilation to run properly, and the related resources and documentation on the internet are scarce.

It can be said that Nokia's attitude towards developers or distribution channels is laissez-faire, and under the weight of accumulated disadvantages, it is already difficult to make a breakthrough.

The change of dynasties is not an overnight occurrence. The prerequisite is vision and perspective, followed by the flow of time and the choices of the people.

The system is the source, developers are the waterwheels, and users are the water. Only when the three are combined can there be true living water and a complete ecosystem.

Developers making Symbian applications are neither profitable nor convenient. Which developer would be willing to sell their ideals all the time, even with a large user base? Eventually, it will all evaporate sooner or later.

Currently, Lu Zhou has already struck gold through Weibo and, as long as there are no accidents, he will be able to repay his family's debts within the next two or three months.

The purpose of his resignation is to find a suitable entry point and create a truly internet product.

"With the money in hand now, and without affecting the debt repayment, I can barely buy two or three servers. If it's something like WeChat, with a sudden surge in users, the server deployment will definitely not keep up. In the end, I can only create a product with a rough business model." Lu Zhou couldn't help but think.

...

"Mr. Lu?"

A call interrupted Lu Zhou's thoughts.

He opened his eyes and saw Ye Qingchen standing beside him. The evening glow of the setting sun fell on her naturally beautiful face, making her look ethereal.

As Lu Zhou got up, he said, "Hello. So, you're also a student at Yixian University."

Ye Qingchen was a bit surprised and replied with a soft "Hmm."

Lu Zhou didn't mind, as Ye Qingchen was generally not very talkative.

Casually pushing his bicycle, Lu Zhou mounted it and patted the back seat, saying, "Heading home? I'll give you a ride."

Ye Qingchen seemed a little surprised, her face blushing slightly. However, in the end, she sidestepped and sat on the back of Lu Zhou's bicycle.

The two of them, with Lu Zhou cycling, rode through the campus of Yixian University, attracting the attention of passersby.

The guy at the front of the bike still had a somewhat youthful appearance, but his attire and facial features revealed a mature and handsome look.

The onlookers' gazes held envy and lamentation. "The notorious senior is back, targeting the freshmen again. From now on..."

The girl sitting at the back of the bike held onto the guy's clothes and gently brushed her hair behind her ear, appearing shy and yet otherworldly.

"Oh my, is that the legendary Fairy Ye, the campus belle, at the back?..."

Countless exclamations and cries of despair filled the air. On this day, the students of Yixian University experienced the terror of their senior.

The two arrived at the entrance of the residential area. Lu Zhou realized he hadn't had dinner yet and thought about inviting Ye Qingchen for a meal together. But then he remembered the awkwardness from last time and decided against it.

After bidding each other goodbye, the two went their separate ways.

Once Lu Zhou returned to his room, he ordered takeout from a nearby restaurant and called Fang Qiang to come over later.

He sat down in front of the computer, continuing his train of thought. Finally, he determined that his next project would be related to the mobile Internet.

There was no doubt that the trend of the times was pushing forward rapidly, with the strategic layouts of Google and Apple. China's 3G network was about to be commercialized, and the arrival of mobile Internet was inevitable.

"In terms of the simplest and most straightforward model, nothing beats the advertising model. And when combined with the development of mobile devices, the track of mobile advertising becomes the obvious choice."

Internet and advertising have been a well-explored model for a long time. Internet companies provide free products to attract a large user base and generate profits through advertising.

This is beneficial for users, but it poses a significant barrier for ordinary entrepreneurs. In the current environment, the general atmosphere of China's Internet is free.

And free means that in the early stages of development, projects will struggle to generate profits and revenue, unless by some stroke of luck, they skyrocket and attract a large user base instantly.

During the PC era, giant Internet companies like Baidu and Google also launched some advertising alliance products to facilitate the integration of advertisers. They also opened their user traffic to individual website owners.

Individual website owners only needed to register with the advertising alliance and integrate the corresponding ad code. As long as the website had user visits and traffic, they could generate advertising revenue.

This was a process of aggregating traffic from individual website owners, transforming it into a whole, and allowing the giants to absorb it. This process also gave rise to the success of grassroots website owners in the earlier years.

The most famous among them was hao123, which was later acquired at

a high price by Baidu. The website owner had already enjoyed a monthly income of hundreds of thousands through the advertising alliance.

Lu Zhou wanted to do something similar with mobile advertising, but instead, he would connect with developers of mobile applications.

For example, a game developer creates a free mobile game that gains a certain number of users. However, it becomes difficult for them to directly connect with advertisers due to their small scale.

Lu Zhou would create a similar advertising alliance, integrating the developers' application traffic while connecting with advertisers. This way, developers wouldn't struggle with initial profitability issues, and Lu Zhou would earn the difference.

Lu Zhou vaguely remembered that a company in China would be launching related business next month. His goal was to become the first mobile Internet advertising company in China before they did.