Dream Grain Advertisement

Li Long is a backend programmer at a game company.

He has been working for two years since graduating, and the reason he chose this company was simply because of the high salary.

At the beginning, he was not accustomed to the work atmosphere at the company because he had to work overtime every day and had a large amount of tasks to complete.

However, after six months, the situation changed. Li Long gradually became familiar with the company's development framework and packages, and he was able to complete the tasks assigned by the team leader within the normal eight working hours.

As a result, he often proactively advanced his progress. But slowly, his colleagues started telling him, "Li Long, it's good to develop quickly, but there's no need to rush like this. Those of us who have been working here for a long time know that if you work hard and do well, there won't be any salary increase. And if you don't do well, you'll be criticized. You're even forcing other colleagues to keep up with your pace. What are you trying to achieve..."

It turned out that Li Long's colleagues who worked overtime every day were just like him. They finished their work early, and some even finished their tasks within a morning.

Gradually, Li Long was influenced by his colleagues and got used to taking two short breaks in the morning and one longer break in the toilet, playing with his phone. In the afternoon, he would occasionally go out for a smoke and chat with colleagues about daily life. After work, he would read the news and go through some documents.

This routine repeated every day, and the days passed by.

"What my colleagues said is true. There's no need to push myself so hard. It's too tiring. The leader doesn't even notice, and the bonus is distributed based on the whole project team. Whether I work hard or just go with the flow, it's the same now."

Naturally, the quality of the programs Li Long wrote gradually declined. They might not generate errors or bugs, but optimization and efficiency were not guaranteed.

"Li Long! Come here, the interface is down."

"What? Leader, the interface was modified based on the code of our previous version. It worked fine during local debugging."

The team leader pointed at the code on the screen, saying, "Look here, because the program's execution efficiency is too low, when the advertising company's callback data suddenly surged, the server performance dropped, and as a result, the entire interface crashed."

Li Long couldn't believe it and said, "Sudden surge? Directly impacting server performance? When did the company partner with such a powerful advertising company?"

"The main problem lies with the program you borrowed. That interface actually had issues. It was only meant for internal testing at that time and wasn't an online interface. Plus, no one has been maintaining it since then, so no modifications were made. These exceptions, which are thrown in large quantities, may not be apparent during offline testing, but they will cause problems online, even with low traffic."

After hearing the team leader's explanation, Li Long finally felt relieved, thinking, "Luckily, it's not my fault."

The team leader continued slowly, "You were able to find this interface, which shows that you have been reviewing the company's code from a long time ago. That's good."

Li Long smirked, saying, "Thank you, team leader, for your praise."

"You've been with the company for nearly two years now, and I was the one who interviewed you. I had high hopes for you. Later on, I witnessed your growth. However, in the past year, you have become somewhat complacent. I know that the company atmosphere can be quite stressful.

The company has its problems and flaws."

"Perhaps, most of the time, it's difficult for people's efforts to be recognized by others. But I hope that you can do things every day that you can be proud of."

The team leader took a sip of tea.

"The company we're partnering with this time, I heard that their CEO graduated in the same year as you. Their company's programs only started formal development this month. When you're young, you should have dreams. When things don't go well, grit your teeth and persevere. There's no need to live in someone else's life, and you don't have to be limited by dogma and the atmosphere. Your own thoughts are the most important..."

After hearing the team leader's words, Li Long felt a pang in his heart.

"Thank you, team leader. I'll go and make the necessary changes now!"

Dream Grain, everyone, welcomed a joyful applause of celebration.

From the moment it went online at 2 p.m., within a few seconds, Dream Grain's advertisement server experienced the first wave of peak visits. During that time, the real-time download volume distributed through the developer's application reached up to 30,000 times.

If Dream Grain hadn't done sufficient debugging and optimization beforehand, undoubtedly this moment would have become a Waterloo.

In the following hours, the download volume gradually stabilized, with the hourly ad count averaging around 30,000 times.

While observing the data, Lu Zhou speculated, "Hmm, based on the data from the initial launch, most of these user data accesses were through wireless Wi-Fi for downloads. There was also a considerable amount of data accessed and returned through 2G networks. However, users probably developed some interest but didn't want to consume their precious data, so they chose to download later in a Wi-Fi environment."

"Qiangzi, adjust the data on the subsequent ad displays and check the situation for downloads through 2G networks. Xiaoqin, contact the advertisers. Some of them likely experienced a system failure just before the launch. Coordinate with them to address the issues and let Feiwen assist you..."

Having weathered the first round of bombardment after the launch, they subsequently stabilized the core operations while supporting the development of their allies.

This campaign of Dream Grain's advertisement achieved a perfect opening, resulting in a win-win situation for both parties. It also showcased outstanding tactical and operational capabilities, generating a strong intention for future collaboration between developers and advertisers.

By 8 p.m., the account balances of all advertisers were depleted, meaning that each company's application had received downloads totaling 100,000 times.

Of course, this was mainly due to the connection with one particular advertiser's application, which had a relatively niche category, thus prolonging the completion time.

Without the final statistical data yet, Lu Zhou made a hypothesis. If the ad's read rate was 30% and the download rate was 10%, then the traffic provided by these ten developers amounted to an astonishing three million people.

Of course, Dream Grain's strict screening of internal test qualifications played a significant role. After all, this internal test needed to serve as a typical case for future advertising solicitation. If the results were unsatisfactory, it would greatly affect the subsequent marketing efforts for ad solicitation.

Lu Zhou looked at the spirited young people around him, with a thousand words in his heart.

Even Tang Yutong and Meng Xiaoqin, the two female colleagues, had spent the entire day in Room 305 for work, and their takeout was brought by Fang Qiang's classmate.

"It's been hard on everyone during this period. Today, you can all go home early and rest. You four guys are not allowed to stay in Room 305 anymore. If you continue to stay there like this, you'll all start to mold. The tasks for future solicitation and development are still significant. Tomorrow, I'll arrange for expansion to lighten everyone's burden. Of course, the treatment for newcomers will naturally be lower than yours, so..."

"Next month, your salary will increase by 1,000 yuan! I will also provide you with a plan for stock options as soon as possible."

Whisperings and rustling could be heard in the audience, filled with excitement.

"Alright, disband! Fight again tomorrow!"