The Little Thief and the Lucky King

At noon, Lu Zhou had too many things to handle and couldn't move away from his computer.

He called Ye Qingchen and told her that he was busy and couldn't accompany her for lunch. Ye Qingchen understood and agreed.

The whole 305 building returned to its usual takeaway routine.

While eating his takeaway, Lu Zhou reviewed the various aspects of the Banana Market's work.

In the afternoon, he called two other people from Banana, "Zhengye and Huang Dong, come over. I'll explain the details of the offline promotion version to you."

When Wang Zhengye arrived, he didn't wait for Lu Zhou to speak and said, "Brother Lu, I roughly organized my thoughts. Let me share them with you and see if it's correct."

Lu Zhou found Wang Zhengye's quick thinking amusing and said, "Okay, go ahead."

"We can create a data interface as an application and develop a desktop version for mobile stores. When they register an account and log in to the desktop version, they can directly generate a promotional version of the application. The data interface can access their accounts and track how many mobile phones have been promoted."

Lu Zhou laughed and scolded Wang Zhengye, "You little rascal."

Originally, he hadn't thought about making the offline promotion version too complicated.

According to his plan, the ground promotion personnel would be assigned special numbers for the mobile stores, and after the stores installed them, the data would be collected for statistical purposes. That should have been sufficient.

But Wang Zhengye had come up with a "family bucket" model prototype.

This idea was similar to the rogue promotion methods used by some online alliances in later years.

When Wang Zhengye heard Lu Zhou scold him as a "little rascal," he was momentarily stunned, thinking he had said something wrong.

After thinking for a moment, Lu Zhou felt that there was no need to stop Wang Zhengye. After all, the final product's approach would depend on the designer's ideas.

"That's a good idea. Just follow your own train of thought. We don't need to rush with this. Confirm the time with Xiaotong. Today, we should prioritize testing the Banana Market."

By the end of the workday, everyone had completed their tasks.

First, they deployed and tested the Banana Market, with Lu Zhou leading Wang Zhengye and Huang Dong to go through each step of the Banana Market.

Fang Qiang helped connect the backend of Banana and deployed the corresponding servers.

Next, Zhou Wen retrieved and visualized the data from the preliminary advertising platform.

After Zhou Wen's data came out, Lu Zhou took a brief look at it and couldn't help but be surprised.

The internal testing of version 1.0 had a backend that allowed data access, but the data was not visualized or analyzed.

Based on Lu Zhou's estimation, the data should be around one million. However, the actual situation was far from that.

"The total advertising expenses for the past two weeks were six hundred thousand, with an average installation price of 1.5 cents. Does that mean a total of four million installations? After deduplicating IMEI, there were one million valid installations on a hundred million phones? The click-to-install rate of 13% involved six million phones?"

Naturally, this puzzled Lu Zhou because the low pricing during internal testing was meant to open up the market.

He had concluded that the traffic Dream Grain was accessing was not as high as he had imagined. It should have been a case of demand exceeding supply, so he assumed an average price of around one yuan.

But now the numbers were off by nearly six times.

Lu Zhou looked at Zhou Wen

with confusion and asked, "Is this average price correct? Didn't we make a market list? Why is it so low?"

While pulling up the data, Zhou Wen explained to Lu Zhou, "This situation mainly started after the second week. After a few top-tier applications were integrated, the high-priced ads were consumed quickly, so the advertisers correspondingly reduced their fees."

Could it be that the traffic Dream Grain was accessing far exceeded his imagination? Lu Zhou's excitement grew.

"Retrieve the data for those applications. Let me take a look."

Zhou Wen sorted the data and pointed to the screen, signaling to Lu Zhou, "These are the top applications."

Lu Zhou looked at the top-ranked application for a moment and paused, "Angry Chicken?"

"Brother Lu, you know this game?"

Lu Zhou couldn't help but marvel. No wonder the data doubled last week—it turned out they had integrated a blockbuster application.

If last week's surge in data was accidental, Lu Zhou would have been worried that the advertisers would think the price was too high and lower it, ultimately affecting revenue.

But now, with the integration of Angry Chicken, he felt much more at ease.

"Who integrated this app?"

Tang Yutong raised her left hand and answered playfully, "It was me, Brother Lu. I integrated Angry Chicken."

Lu Zhou placed his hand on Tang Yutong's head and said, "I give you full marks for this move! What's the situation with the integration of this app?"

After receiving praise from Lu Zhou, Tang Yutong felt a bit proud as she explained, "I've been playing this game for a while, and it's so much fun. So last week, I thought about contacting them to give it a try.

After contacting them, they said they had previously cooperated with another domestic advertising company for traffic integration, but the revenue wasn't ideal.

After I contacted them, they agreed to try Dream Grain's platform, and they directly joined our platform last week."

Lu Zhou hadn't expected such a pleasant surprise.

As a blockbuster game, Angry Chicken's user traffic in China had not yet reached its peak in 2010.

Its integration would accelerate Dream Grain's initial land-grabbing movement.

Lu Zhou couldn't help but sigh. Tang Yutong was indeed lucky—she was like the embodiment of fortune.

"Zhou Wen, what percentage of last week's advertising fees came from this Angry Chicken?"

Zhou Wen continued to retrieve the data and replied, "60%."

...

This is simply an insatiable little chicken.

You see, in the first week, Dream Grain had 200,000 in revenue, but in the second week, this little chicken directly consumed 60% of the 400,000.

This means its traffic is quite significant, as it has already encroached on the shares of some other developers.

As for how big it is, Lu Zhou's side cannot estimate.

After all, the Angry Chicken development team's integration into Dream Grain was just a trial, and the best way to compare income is to simultaneously integrate with two advertising platforms.

Lu Zhou can only see its performance on Dream Grain, so he naturally cannot judge.

He then arranged for Tang Yutong, "Xiaotong, focus on contacting this team. Inquire about their intention to continue advertising on Dream Grain.

If their intention is not strong, we can discuss targeted advertising with them.

The online promotion of the Banana Market can be completely supported by this application.

In addition, after providing them with bananas, put their game at the top of the game rankings and lower the unit price."

Tang Yutong weakly asked, "Do we still need to work on other online channels?"

Clearly, after listening to the morning meeting, Tang Yutong felt a bit scared about the upcoming workload.

Lu Zhou looked at her expression and couldn't help but rub her face, "No need. I'll spare you for now. Once the volume of Angry Chicken saturates, we can arrange for manpower to work on it."

Upon hearing this, Tang Yutong became extremely happy, "What about offline?"

Lu Zhou jokingly scolded her, "Taking advantage of the situation, huh? Fine, we don't have to work on both online and offline, but we still need to write the project proposal."

"Yay!"

Tang Yutong was delighted, and Lu Zhou also put his mind at ease.

Just kidding, this little chicken consumes over 200,000 in advertising fees per week, so Lu Zhou needs to consider whether he has the ability to feed it.

As for other channels, they can be arranged gradually later on.

"In addition to contacting them, let's adjust the work of the marketing department this week and focus on attracting advertisers until this chicken is satisfied."

Tang Yutong agreed to the plan.

Then, Lu Zhou said to Meng Xiaoqin, "There's no need to distinguish the promotion expenses from now on. All future expenses will go to Angry Chicken. Coordinate with Xiaotong on this."

After hearing Tang Yutong and Lu Zhou's conversation, Wang Zhengye couldn't help but ask Lu Zhou, "Brother Lu, what about our development and coordination work?"

"It remains the same."

"..."