New Technology
With the arrival of summer, the movie "The Three-Body Problem 2" is finally released.
This movie is probably Hollywood's most heavily invested movie in recent years. Even with a huge money-burning movie like "Spider-Man 3" released at the same time, the amount of its investment is still shocking.
Since it has not been released yet, people have been rumoring that it will be a failure if this movie does not become the number one box office hit this year.
There are even rumors that if this movie does not become the number-one box office hit in film history, it will be considered a failure.
Under such rumors, everyone is also staring at the box office figures of this movie. People all want to know how much this movie's box office is.
Sometimes, people always say that a movie's opening box office can largely reflect its popularity. From this perspective, the most popular movie this summer is definitely Spider-Man 3.
Spider-Man 3, released in May, took in a box office of as much as $150 million in its first week. This number has once again broken the record; its debut box office performance made the film a box office miracle and became a high-profile work in people's eyes.
Compared to Spider-Man 3, The Three-Body Problem 2 has always been the one people are concerned about, but the result is quite surprising.
For this much-anticipated movie, the pre-sale of movie tickets didn't seem to go very well on the first day of release, which many media outlets have always found quite incredible.
A lot of work was done from the preview to the movie's release, but after the film was released, there were not very good reviews.
Could it be that 3D movies are really not suitable for the current market?
People are interested in new things. But it is always difficult for the mainstream to accept it.
Before "The Three-Body Problem" was released, more than 30% of people surveyed said they did not want to go to the cinema to watch this movie.
Many people believe that after this movie is produced, its performance will definitely be inferior to Spider-Man 3 or Pirates of the Caribbean 3, and these movies will definitely surpass its box office performance.
"Spider-Man 3 will make this movie look good."
"The 3D model is just sensationalism. Without sufficient technical support, such a movie cannot be shot."
"I have no doubt that the global box office of this movie will exceed $500 million, but for this movie, if it doesn't earn $1 billion, it's considered a complete failure, right?"
People have had various comments about this movie. Some people think this movie will be good, given the amount of money spent. But some people think that this movie may not be particularly good. After all, the 3D version is a somewhat thankless attempt.
People always lack confidence in new things. Many viewers have a wait-and-see attitude towards this movie.
Many media are also very concerned about this attitude of the audience.
Media attention for this movie, on the one hand, is because of the huge investment in this movie, and on the other hand, it is because of its novel format.
3D movies in Hollywood of the past are just distorted things. Many people have had ideas about it, but none of them have been able to implement it. This time, Levi's large investment in 3D movie shooting is also attracting much attention.
Its box office is so sluggish, which also makes people suspicious. Could it be said that the audience can't accept this kind of playback form?
"Levi's movie at the box office seems a little sluggish."
Before Levi's movie was released, a lot of media were already making comments based on the current situation. However, more media, at this time, remained silent.
After all, the media still has questions. How a movie performs at the box office sometimes cannot be entirely determined by its debut box office but also requires reference to its decline.
Such examples are not uncommon.
Just ten years ago, when the much-anticipated Titanic was released, the box office on the first weekend was also unsatisfactory at $28 million.
However, after its release, the movie's good reputation made the movie top the box office for 15 consecutive weeks. Six months later, its box office revenue reached an eye-popping $600 million.
That movie can also be said to be an epoch-making work. Could it be said that the box office figures of this movie will follow the same path as that movie?
Some media are very optimistic about this. However, some media do not agree with this voice. Although everyone admits that the investment in this movie is there, and with Levi's reputation, the movie will not be too bad, taking the same route as Titanic still makes many people not believe it.
"It is no longer ten years ago; times have changed. At that time ten years ago, long-term screenings could be exchanged for big money, but now, which movie will be released for more than 40 days?
Such is the competition in this era.
It's so intense that Spider-Man 3 and Shrek 3 will be released in May, and in July, "Pirates of the Caribbean 3" will be released; who will watch The Three-Body Problem 2?"
People with this attitude are not a few, and their words are also quite reasonable. Indeed, times have changed, and it is no longer the era of ten years ago.
There are more blockbusters, more commercial promotions, and too many things crowding the market. It may already be a dream to maintain a long-term screening.
The media has always been very controversial about the outcome of this movie, but they know very well that the audience, not the media, has the most decisive power to determine the box office of the movie.
How the audience will evaluate this movie is the fundamental factor determining the box office performance.
Therefore, when the movie was released, almost all media focused their attention on the audience's reaction.
After the movie was released, they immediately started questioning and surveying those who watched the movie. How interested the audience is in the 3D version is something they really want to know.
The results of the interview can be said to be quite unexpected.
"If you haven't seen it, try to see the 3D version. This movie doesn't look interesting if you don't see the 3D version."
This situation surprised the media. During the interview, the audience's evaluation of this movie was very high, and the level of evaluation was shocking.
If you want to say which statements are the most noteworthy, this comment should probably be regarded as the most important: Among those who have watched this movie, people generally believe that the 3D version of this movie is better than the 2D version.
In fact, some viewers immediately wanted to see the 3D version after watching the 2D version. It seems that if you look at the 2D version, you will lose money.
"The 3D version of this movie is definitely better than the 2D version... I regretted it now to save four dollars. I shouldn't have doubted Levi's shooting skills. Now I have to watch it a second time. It's a real loss."
Surprisingly, what the audience expressed, much to the media's astonishment, is that shooting a movie in a way that makes people prefer the 3D version is not only excellent news for the film but also undoubtedly more profitable.
The 3D version of the movie is more expensive than the 2D version, and the more expensive movie tickets naturally determine that these movies are more profitable.
But how did Levi do it to make the audience so enthusiastic about 3D movies?
When a movie has a 2D version, people naturally won't choose the 3D version - sometimes, there's no need to spend money so crazy. But this movie is different from other movies after it was released. What people pay more attention to has always been its 3D version.
There are many viewers who, after watching the 2D version, want to watch the 3D version of the movie again. This kind of enthusiasm is surprising.
The media made simple comments about this. In their view, this is because the audience loves 3D movies more and is more enthusiastic about the new situation of this kind of movie.
But only Levi himself knows why his movie was so popular. This is because the characteristics of 3D movies were paid attention to during the movie's production process.
3d movie effect. It is not suitable for showing those fast-paced fights and action movies. In contrast, it is more suitable for showing the vastness and depth of the cosmic environment, and showing the sea of people in large scenes. Such shots are reflected in many movies.
In the movie, Levi moved some scenes that were originally completed in private settings to large stages such as conference venues, Capitol Hill, and aircraft carrier decks.
He specially made the scenes of the universe that were not described in detail originally. And if the cost had not been limited, he would have even planned to move the entire second half to a space city.
His wish was not fulfilled, but throughout the movie, a large number of special effects shots still hooked the audience. They also decided that it would be better to watch the 3D version.
Under the 2D effect, whether it was the previous political leader's charming speech or the magnificent picture of the following cosmic war, are just two-dimensional.
Compared with these, only by actually watching the 3D version can you truly feel the feeling of being among these events.
Only by walking through the square before the end can we feel the despair of mankind.
Only by seeing the magnificence of the universe can we understand why humanity wants to fly into space.
Only by personally going to the battlefield where the droplet destroyed all the Earth's spaceships can you know how terrifying that droplet is.
Three-dimensional photography requires a three-dimensional effect. On this point, Levi did a good job. The result of this is that the audience will naturally flock to it.
A large number of audiences flocked to the cinema to watch the special effects scenes of this movie and experience the novel movie experience.
After experiencing it, they were also hooked and praised this kind of movie even more - all of a sudden, the reputation of 3D movies has also been completely established in Hollywood.
People are more curious about the 3D effects of this movie than they are about the film.
Because of this, he has an extremely large crowd of moviegoers.
After the first week of the movie, almost everyone in Hollywood was shocked: "The Three-Body Problem 2" movie entered its second week of screening with a reverse decline that is extremely rare for commercial films.
*****
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Marcelo Maia
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