Target Audience:
Our primary target audience consists of adults who have experienced trauma in their past, and seek a way to overcome it. We will also target individuals who have a general interest in mental health and personal development.
Key Messages and Slogans:
- Heal Your Past, Embrace Your Future: Our slogan encapsulates the essence of the book's message, highlighting the importance of acknowledging and processing past trauma to create a better future.
- A Journey of Self-Discovery: We will stress how this book guides readers on an engaging journey of self-discovery and helps them overcome personal struggles.
- Empowerment through Shared Experiences: Our campaign will highlight the importance of shared experiences in the healing process, and how the book provides readers with a gateway to connect with others who may have gone through similar experiences.