Public opinion on the internet was still fermenting. Throughout the night, numerous articles appeared to discredit the marching ant company. Accusations of hunger marketing were directly aimed at the company, and even the waterproof interface was called into question.
However, most of the articles focused on the performance of the butterfly eye, its configuration, and how it compared to the latest Xiaomi phone. While some criticized its price as slightly higher than the Xiaomi phone, the majority agreed that if the marching ant system's performance were superior, the butterfly eye would become the most cost-effective and beautiful mobile phone of the year, combining performance, aesthetics, and waterproof capabilities.
As many people waited anxiously, the online channel of the marching ants was officially launched at 10 o'clock the following day.
In the background, Zhao Min closely monitored the computer of the technicians, asking, "How many online visits are there now?"
"More than 10,000 and still rising," the technician replied.
"What about the flagship store on Black Cat Mall?"
"More than 130,000, and the traffic is still increasing."
"Ensure synchronization on both platforms and restrict one purchase per account," Zhao Min said firmly.
She wanted to prevent scalpers from disrupting their sales and avoid being drowned in negative comments on the internet. Being labeled with the hunger marketing tag already caused them enough trouble. If scalpers jumped in, things would only get worse.
"Understood."
"Stay alert. If there are any issues with the official website, fix it immediately."
Snap!
Before anyone could react, a loud crack echoed in the room. A staff member's computer next to Zhao Min suddenly crashed, displaying an error message.
The technicians became nervous and said, "Miss Zhao, our official website has just encountered a traffic attack, and the server has crashed."
"How long will it take to fix?"
"It's quite troublesome. Someone is intentionally targeting us. Even after fixing it, there's a chance of further attacks."
"Don't worry about that; just do your best to fix it quickly." Zhao Min frowned, her worries growing: "Announce that the official website is experiencing malicious attacks and is currently under urgent repair. The official website channel is temporarily closed, and the mobile phone release is delayed by 15 minutes. Meanwhile, it will be available in the Black Cat Mall's flagship store."
"Understood."
After the press conference yesterday, the official Weibo of the marching ants had gained over 800,000 active followers. The comments section immediately exploded with various opinions when the official announcement was made.
"Someone is jealous."
"It's pathetic to resort to such cheap tactics."
"Even before it's officially launched, it's already being targeted. Isn't this a bad omen?"
"The competition is getting dirty. Can't they compete fairly?"
...
Various media outlets reported on the situation within 10 minutes of the news release.
After all, the butterfly eye had been hailed as the most beautiful mobile phone. On Its launching day, it faced attacks, which raised suspicions.
As the 15-minute delay passed, those initially trying to access the marching ant official website were redirected to the Black Cat Mall.
"Put it on the shelves," Zhao Min announced calmly.
As everyone's eyes focused on the computers, another problem arose. "Hackers are attacking the company's computers," said the employee responsible for network security.
Tensions rose among the staff.
Zhao Min's expression darkened. The phone launch had not even started, and they already faced two attacks. This was not a good sign for their morale.
Despite the attacks, Zhao Min remained composed and asked, "Is there any impact on the phone's launch?"
"We're managing it. I came prepared," Wang Sijia reassured.
"The phone is on the shelves."
The staff's announcement drew everyone's attention back to the computer screen.
The moment the mobile phone was available for purchase, the inventory of 30,000 units started depleting rapidly. The backend orders were constantly refreshing.
Once again, the staff's announcement brought everyone's focus back to the computer screens.
As soon as the mobile phone was made available for purchase, the inventory of 30,000 units began depleting rapidly. The backend orders were updating at lightning speed.
The speed of the orders left the staff astounded.
The response to yesterday's press conference had far exceeded their expectations. Butterfly Eye became a nationwide sensation, with its design even becoming an emoji pack for various social media platforms.
The staff was prepared, but the order speed surpassed their wildest predictions.
…..
Li Guo looked at the time and suddenly remembered that the butterfly eye mobile phone was going on sale today. He immediately grabbed his phone and opened the sales page.
He knew that the number of mobile phones released by the marching ant company was limited, and he didn't want to miss out on the first batch.
After accessing the Black Cat Mall's flagship store for the marching ants, Li Guo anxiously opened the mobile phone sales page, praying silently that it wouldn't sell out too quickly or else he might not get any sleep tonight.
"Come on." Li Guo urged himself as he accessed the page and swiftly selected the most expensive Butterfly Eye model. He immediately proceeded to make the payment.
But then, to his shock, the item no longer existed.
"What?!" Li Guo was dumbfounded and quickly refreshed the page.
Sold out?
"Damn, this can't be true! It's only been a few minutes."
Li Guo felt frustrated and upset. The most beautiful butterfly eye had already sold out within minutes. He considered buying other colors but knew his wife wouldn't like them as much.
He reluctantly decided to buy the other models first and planned to return them if his wife didn't like them.
However, as he attempted to purchase the other models, he was again stunned. All the mobile phones were already sold out.
This scenario repeated all across the country. Those who managed to get their hands on one felt elated, while those who missed out looked disappointed.
30,000 mobile phones were sold out in just five minutes, with almost 300 units sold per second. The frenzy rivaled even the busiest Single Day sales.
The whole experience was like a roller coaster ride, with everyone's emotions going up and down in just five minutes.
"Now, let's start shipping and announce the news of the bookings," Zhao Min sighed, addressing her colleague Julie. "Instruct the processing plant to increase mobile phone production and pay attention to the quality of spare parts. I don't want any major quality issues. Use all the original battery stocks we ordered."
Afterward, Zhao Min returned to her office, knowing that selling 30,000 phones in five minutes was just the beginning. The next big test would be the first batch of deliveries.
The Butterfly Eye's sale had just started, and the news of the 30,000 units being sold out in five minutes already spread. Many people who missed out were lamenting their luck.
The booking was released, and reservations reached a staggering 200,000. For a company new to the mobile phone market, such a large number of reservations was undoubtedly excellent news.
Zhao Min contemplated the company's future development as she looked out the window. The hat of "hunger marketing" was quickly placed on the marching ant company.
Just as she was lost in thought, the phone on her desk rang, showing an unfamiliar number.