Propaganda

　　"Director, TMY has finally responded." Yun Jie rushed into the deputy director's office immediately and reported the newest update on the "Fox" situation.

　　"Finally got in touch?" Yang He, who was busy with separate work, changed his expression when he heard his words, and quickly put his current work aside.

　　As a director of a platform like Light Cloud, Yang He naturally has all kinds of busy work on his hands, and it is unproductive to sit around and wait for a response. So naturally, being the boss, he got his subordinates to do it.

That's what employees are for!

Ha Ha Ha!

　　However, as soon as they received a response, Yang He still needed to take over as soon as possible to demonstrate the artist's importance.

　　Taking a deep breath, Yang He directly opened his email, and a message from an account labelled 'TMY' was at the top of the list.

　　"Hi, dear musician TMY, I am Yang He, the deputy director of Light Cloud Music, nice to meet you."

　　"Hello, Director Yang, I'm sorry that I only passed it now. I was still busy during the day, and I only saw those emails now. Here's an account name, so we can talk in a faster way than email..."

　　Tang Miaoyi explained a bit and expressed a desire to have a more direct line of communication. She had even created a new "TMY" account on her social media to chat faster.

　　"That's totally fine. By now, you must know why we're talking. Your work has already received a huge response through the daily hits list, and the audience's feedback is overwhelmingly positive. And so, on behalf of Light Cloud, I would like to carry out more in-depth cooperation and make an arrangement that benefits both parties... Would you agree to a deal like that? Our Light Cloud is currently the platform with the most electronic music in China's domestic music library and the most concentrated audience for the genre. My train of thought is, this song "Fox" can be regarded as a pioneering work for a brand new genre, and the cooperation between the two of us will only make it stronger."

　　While what Yang He said was very large in scale, in his opinion, these statements were not exaggerated at all. As a producer who has been in this industry for many years, he has full confidence in TMY, the producer.

　　"Well, I'd have to know more before I could make a decision." Tang Miaoyi's reply was ambiguous. She didn't say yes or no, leaving herself open for negotiation.

　　"Well, firstly, Light Cloud wants exclusive distribution rights for you as an artist. Copyright royalties are not a concern for us. We can pay you much more than the normal market rate. Because we had no hand in the production of the song, we can split it 50/50. How does that sound?" Yang He expressed his thoughts, while also sharing Light Cloud's stance.

　　Exclusive distribution rights are the aspect with the most value. A work like "Fox" is very likely to become a phenomenon-level existence, and DJs and radio hosts everywhere would be asking to play it. Naturally, Light Cloud would try to acquire the most benefits, while preventing other platforms from stealing it out from under them.

So naturally, they would want to sign the artist who created such a genre-ending masterpiece to their label.

　　As for the so-called price increase, he's leaving it open for negotiation, but really, it's just him being polite.

　　"Light Cloud wants exclusive distribution rights? What are they willing to pay?" Tang Miaoyi, not beating around the bush, asked directly.

　　She doesn't care about the ramifications, it doesn't matter whether it's exclusive distribution or not, as long as she gets paid. What's more, signed, exclusive distribution is more beneficial than random multi-platform distribution, because she's guaranteed a payout.

Right now, she is running out of money, and she spent a lot to produce "Fox". If she doesn't make anything, she may have to eat cup noodles for the rest of the month.

　　"One million yuan." Yang He sent over the figure that had already been pre-decided by the company, "This is already treating you according to the price of a mature producer. You know, you are still a newcomer, and you only have one work under your name. For this song, I can offer a price of 1 million."

　　Yang He thought for a while, then tapped the keyboard again, and added: "1 million after tax."

　　One million after tax is the most important point. If she just received 1 million before tax, she might not even have 500,000 left over. However, this price is indeed very generous and treats her like an experienced producer, not as a newcomer.

　　For this price, Yang He made a huge gamble.

　　You must know that although music copyright has never been explicitly priced, at the unofficial market rate for a newcomer producer, a buyout of just 100,000 yuan is an extremely high price. If "Fox" stops growing in popularity, or if the producer TMY is just a one-hit wonder, all the money he paid out here would be wasted. If that were to happen, Yang He, who decided to buy the exclusive distribution rights at a high price, will be forced to take the blame.

　　On the Light Cloud platform, there are currently a large number of unfortunate musicians struggling to write a song that will give them a few thousand yuan to make their livings. Even if this world's entertainment industry is much more prosperous than in her previous life, there will always be people at the bottom of the supply chain.

It also shows how deep the water in this lake is!

At her house, Tang Miaoyi's eyes glowed.

After being poor for so long, is it finally time to get her first paycheck?

"That's fine with me. You will also get an additional bonus for any subsequent songs you release. We want to incentivize innovation." Yang He responded. Her demand was actually within his expectations, and not something too hard to accomplish.

"Then you have a deal! Send the contract to me through my email, along with the first payment."

　　"Okay!" Yang He was overjoyed, but noticing her message, hurriedly replied, "Light Cloud has a unified payment date on the first day of each month, so you will receive the first payment on the first."

"So I can only get the money next month?" Tang Miaoyi was stunned.

"Of course, that's our company policy. To put it in perspective, I also get paid that day." Yang He chatted and joked slightly: "It's just that I definitely won't get as much as you."

Tang Miaoyi was already stunned: "..."

It turns out that she will have to wait until next month. She was expecting to have money in her pockets after this conversation, but now it seems that she has to be poor for a while?

"Are you still there?" Yang He asked, after waiting a few minutes for a reply.

"Yes." Tang Miaoyi came back to her senses and replied with a bitter face.

Yang He didn't know Tang Miaoyi's distress at this time: "The corporation has also agreed to these terms. I hope we can co-operate happily in the future, but... there is still one thing Lignt Cloud would like to ask of you."

"What is it?" Tang Miaoyi signalled Yang He to continue while controlling her emotions.

　　"It's like this. Our platform will begin to promote "Fox" in full force in half an hour. It will show up on the front page and will be recommended on almost every device. However, in terms of external advertisements, I still need your cooperation." Yang He said.

This means they've already begun the distribution process, the first step of which is to increase popularity. By putting it on the front page, traffic to the song will inevitably increase, and its popularity accordingly.

And on a platform like Light Cloud, which has a large percentage of electronic fans, its popularity would be boosted more than a separate genre would on another platform. After all, you can see it directly as soon as you open the app. It will draw attention to itself even if it's left alone.

Being able to provide front page advertisement alone is enough to show the importance Light Cloud attaches to "Fox" and "TMY".

Tang Miaoyi: "What would you need my cooperation on?"

　　"That's the easy part." As for publicity, Yang He had already discussed a plan with the advertising department, "The first step of our promotion strategy relies on music video distribution and news articles."

　　""Fox" is a short song, so it shouldn't be difficult to make a short video with it, like recording yourself DJing the song, or some other thing that represents the song best... Of course, you only need to record a short video and get enough footage. We know you're not a professional editor, so after sending it over, our platform will do the editing and post-production."

　　"DJing??" Tang Miaoyi put two question marks and went out this time.

　　"Yes, a very simple step."

　　Tang Miaoyi: "That's still... That's impossible for me right now."

Yang He was at a loss. Sure, it might be hard, but impossible? This is publicity for her own song. Shouldn't this type of thing be natural?

　　"May I ask why?" Yang He hurriedly asked, so as not to damage their relationship.

Since the contract has not been formally signed, anything can still happen.

However, it turned out that he was just overthinking it.

Tang Miaoyi replied quickly: "Because I don't have any equipment, this song "Fox" was just made with a digital audio workstation...."

It is impossible for her to show her face to the world so soon, and it is better to stay anonymous for now, at least.

　　Although over time, and with gaining popularity she will have to face that day in the future, she's not ready yet. She is still a student who hasn't even graduated high school yet.

　　Yang He: "...Can you buy it then?"

　　"I want to, but I don't have the money to buy it right now. I'm in a difficult situation and can't afford to waste that much money, so I can't possibly make a video yet."

"..."

　　No wonder TMY was silent for a while when he mentioned that the royalties would be collected next month. So that's why.

　　At that moment, Yang He took out his mobile phone with a blank expression, and after a short password, he logged into his online banking account.

　　Still expressionless, he clicked on the 'transfer' button and pressed the + button a few times...

　　Ding~

　　[You have successfully transferred to user 'TMY': 30,000 Yuan. ]

　　Yang He replied with a smile: "Don't be polite, you can use it however you please, and I will borrow some from the company if it's not enough."

　　This is a perfect chance to gain favorability for almost nothing. Yang He seized this opportunity very quickly.

He didn't become Regional Director for nothing.