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After the premiere, "The Dark Knight" opened in 4,480 theaters across North America, setting a new record for the most theaters for an opening in the North American film market.
It wasn't just Warner Bros. that was confident in "The Dark Knight", the market was full of faith as well.
The quality of the film was solid, the marketing efforts were substantial, and the audience of that era was much more resilient compared to those bombarded by complex information a decade later.
On Thursday night, cinemas showing "The Dark Knight" were flooded with throngs of movie fans.
Some astute vendors smelled a business opportunity in the making.
In the bustling commercial district of North Hollywood, street artist Lisa, equipped with her meticulously prepared tools, set up shop near the cinema right by a parked car, choosing a spot where she could easily glance at the Joker poster above the cinema's entrance.
Lisa erected a display stand that listed her services and prices.