Nolan has now become a gold standard for high-concept commercial films.
"The Dark Knight" and "Inception" have elevated Nolan to a legendary status in the hearts of countless movie fans.
Nolan could be said to be a quintessential star director of this era, and paired with Martin as the male lead, they're touted as the golden combination on the big screen, possessing enormous market appeal.
Starting from mid-June, the film crew, including Martin and Nolan, frequently appeared on television or in magazines for interviews.
The project hailed as "the annual cerebral sci-fi masterpiece" was also hyped up in successive promotional announcements.
At the same time, the so-called viewing strategies spread far and wide.
Similar to the situation with "Inception" back then, before "Interstellar" was even released, a bombardment of related physics popularization and expert analyses flooded all major internet platforms.