Chapter 866: Raised to the Altar

Hollywood original movies struggle to survive; even an original sci-fi movie by Nolan and Martin finds it difficult to make a huge splash in the market.

"Interstellar" midnight screening box office returns were only half that of the hit sequel, "John Wick: Chapter 3."

Martin didn't take any significant action because he knew that Nolan, a master of movie marketing, was well-prepared.

Nolan's Syncopy Films, in conjunction with Warner Bros., Paramount, DreamWorks, and AMC Theatres, launched the $34.99 "Interstellar" unlimited viewing service.

This means that movie fans who buy a ticket for $34.99 can watch the film an unlimited number of times, as long as it is still playing in theaters.

This created a hot topic on social media, attracting the attention of many people.

In this way, the film's producers were hinting to both regular moviegoers and passers-by that "Interstellar" was a film worth watching repeatedly.