"The most embarrassing moment in Oscar history!"
This was practically the headline on the front page of all entertainment media the next day.
Despite the fact that everyone present gave face to the Academy and didn't reveal what happened to the media, various versions of speculation were still flying high.
This year's Oscar ceremony attracted a level of attention not seen in nearly a decade.
It even gave the illusion that the Oscars had returned to their 1990s heyday.
The surge in public interest was there, but so was the negative impact.
The Academy immediately held a press conference and, together with PricewaterhouseCoopers, announced the results of the internal investigation: an accountant had handed the wrong envelope to award presenter Warren Beatty, leading to the Best Picture mishap.
Faced with the immense controversy, Academy President Tom Sherak apologized solemnly, swearing, "This was not a premeditated plan, we truly made a serious mistake."