Lincoln Hoffman... If it weren't for that near miss with joining the Red Alliance, he would have faded into obscurity years ago. The Hoffman Family is just adept at marketing. By touting the reputation of Lincoln Hoffman as the number one hacker and their slight connection to the Red Alliance, they've been cozying up with all the major families in Beijing. Frankly, the real extent of Lincoln Hoffman's relationship with the Red Alliance is unclear!
He noticed that the Red Alliance hadn't given a damn about the Hoffman Family and Lincoln Hoffman over the years.