The townsfolk, both consciously and unconsciously, kept their eyes on the shop, whispering amongst themselves with a hint of sourness, "It must be a gimmick. We can't fall for it. How could it be possible? People coming from far away to eat here, they must be hired actors."
One of them chimed in, "Exactly, I heard that the shop is opened by the wife of the wealthiest man in our area. They don't lack money, so they must have created this illusion by spending their own. They just want to earn money from us ordinary folks. That's how the rich are, they can never have enough money. They wish all the money would go into their pockets."