I'll be damned [1/2]

I followed Philip as he led me to a building within the Battlefront City. Normally, when a group of settlers claimed a piece of land, they gave it a name. However, contrary to this rule, our home base didn't have a name.

As far as I understood, this city was called " The Battlefront". It seems that the other continents followed similarly, as I never heard any other designation except the continent name. 

"Philip, why doesn't this place have a name? Isn't it inefficient to keep calling it the Battlefront?" I asked as we walked. 

"Normally that would be the case, Mr. Smith, but that only applies if there is another place that requires the distinction. If there is no other city or place, would it even be necessary to name one?" my clerk replied.

Hmm... He made sense in a way, names were given to things to distinguish them from everything else. If that thing or object could be identified by a generic term, that would be enough.