Chapter 59
December 18, 1977, seven days before Christmas. All major TV stations in the United States and world-renowned TV stations are broadcasting three commercials that are somewhat like mv. In this era, commercials have not been shot like this. It does not fully reflect the product, but more reflects the convenience of life that the product brings to people.
Bao Zixuan was very satisfied when he saw the commercials sent by John Chambers. And in order to make the first shot, Heiyun has invested a total of 10 million US dollars in advertising. If the sales of Walkman does not meet expectations, all Heiyun's efforts this year will be in vain, and all profits will be left. Newly built factory. In addition, the money to buy the land is also paid every month, so the second-phase construction of the Heiyun Factory will face the risk of all suspension.
Every Walkman is a story, the first sports Walkman, I saw Sharon Stone wearing a sports suit and climbing a mountain with the Walkman on his waist. The tight-fitting gym clothes perfectly reflected her figure, and there was a beauty of youthful vitality. She was the only one listening to music on the way to the mountain, and others could only watch enviously. By the time they reached the top, one tape had just finished playing, and the videographer gave the Walkman a close-up and saw Sharon-Stone take the tape out of the Walkman, reverse the direction, and put it back in again. After the inside is rotated, the music resounds in the ears again, and the advertisement is finally a positive picture of this Walkman. With the black cloud Walkman, music is everywhere. Choose from the best gifts available for Christmas.
The second one is that Sharon Stone was on the plane, and a sleazy-looking man next to her tried to strike up a conversation, which made her feel very irritable. At this time, when I thought of the Walkman in the bag, I took it out and put on the headphones and started listening to the music happily. Seeing that she had said so much to Sharon-Stone, she had no reaction at all, and then turned to a beautiful woman sitting on the right side to chat up. And when he finally got off the plane, Sharon Stone was not affected by the wretched man and left happily. The girl who was disturbed all the way got off the plane with a dark face.
After the two girls met at the baggage claim, she asked how Sharon Stone was unaffected. At this time Sharon Stone took out the Walkman from the bag and said, "Because I have the Black Cloud Walkman, When you don't want to listen to annoying people, you can listen to your favorite music." Finally, there is another frontal picture of the Black Cloud Walkman. With the Black Cloud Walkman, the noise will never be there. Choose from the best gifts available for Christmas. This is a bag style because it is designed according to the size of women's usual sachets.
The third paragraph of the story is full of learning. Sharon Stone did not pass the Russian exam this time. Her father brought her a Walkman. In order to learn Russian, he would go home from school every day on the school bus, run on the playground in the morning, and do a lot of things that don't use his ears. He could learn Russian at the first time.
In the second exam, her Russian took the second place in the whole school, and the first student was because her mother was Russian. This shocked everyone, thinking that it could not be her grade, but when he played the Russian words in the Walkman to the teacher, the teacher approved her grade. If you want to learn a foreign language well, you must have a Walkman that allows you to listen to a foreigner talking every day. Finally, there is another frontal picture of the Black Cloud Walkman. With the Black Cloud Walkman, knowledge is everywhere. Choose from the best gifts available for Christmas.
Sharon-Stone is on fire. She has performed all three photo styles perfectly. She has a good grasp of whether it is a sporty style, a royal sister style, or a student style, which has attracted many advertisers to her.
And even more popular than Sharon-Stone is the Black Cloud Walkman. The avant-garde photo style can be applied well in both study and life. It is really convenient. Many parents worry about their children's poor foreign language learning and need to find expensive tutors, but now only a few tapes of a Walkman can solve most of the problems, what a convenient and perfect solution!
What led her was that Joanna also became popular at Harvard. After all, she designed the appearance of the three products, making her the most talented new designer recognized by everyone. Many industrial designers will also find him and let her design products for them. When the classmates knew that she had a Walkman in her hand, they all wanted to see it.
But after seeing the limited edition of his titanium alloy, some students want to buy it at a high price. After all, this Walkman number 002 may be the most advanced number that can be bought on the market, and the quilt number 001 Boss Heiyun gave it to his mother, it is impossible for you to buy it. Both were rejected by Joanna.
After the advertising fire, John Chambers was interviewed by the Boston Post. The Walkman performance that Heiyun released this time was introduced in great detail. And there are 100 limited edition titanium alloy Walkmans of each style, and Black Cloud produced a total of 300 units. Each is priced at $3,999. There are 1,000 aluminum alloy versions of each style, and Black Cloud produced a total of 3,000 units, each priced at $999. The regular version is priced at $149 worldwide without restrictions. You can go to the major local dealers to buy.
The major stores that didn't take John Chambers seriously are now looking for her. After all, there are too many real people who come every day to ask if there are Walkmans for sale. The Black Cloud Walkman has become the most popular this Christmas. Looking forward to gift. Major shopping malls in the United States have ordered a large number of Walkmans at the first time, and they must pay a deposit. In fair competition, the selling price must be $149. This is also the reason that Heiyun is cultivating high-quality fan-type consumers, so that people can trust and use Heiyun products with confidence. Tell the world that we are a responsible company that will always operate with integrity and will never raise prices on the ground.
Some people are happy and some are sad. At the Sony headquarters, three commercials of Black Cloud are playing in the conference room. Akio Morita sat at the top and looked at his subordinates~www.mtlnovel.com~ and said: "Can you tell me, the product we just prepared for the project, and now that the black cloud has been produced, we must think of a solution." After speaking, he looked at the staff of the company's legal department.
At this time, someone from the legal department said: "Your Excellency President, we have already checked the patent barriers of Heiyun. If we want to produce the Walkman, we must obtain their authorization. Otherwise, we will not be able to market it."
Akio Morita: "Then contact them and see what conditions they have."
And Philips did not expect that the patents it sold would allow a company to create such a sensational product. It seems that it will buy some patents for the Walkman in the hands of Heiyun.
Since Bao Zixuan returned to the United States, he has been staying on campus and being a good student, taking classes on time every day. After all, he missed a lot of classes some time ago. When I came back, I sent out several titanium alloy versions of the Walkman, all of which were professors who had a good relationship with him and had cooperated with him. After all, they would still be used by others in the future.
In addition to the 100 titanium alloy versions to be listed, Bao Zixuan has given away dozens of them, and the rest will be sent to those in need one after another to expand his network. After all, this Walkman is still a gimmick. .
In the dormitory, I called Gu Gujiro, who is far away in Xiangjiang. Gu Gujiro is now actively adjusting production capacity. At present, the workers are working in two shifts, and the daily output has reached 20,000 units. Guaranteed to reach 400,000 units by Christmas.
The main battlefield for this sale is the United States. On December 20, two Boeing 747 cargo planes will fly from Hong Kong to Boston and Los Angeles, where 200,000 Walkmans will be distributed throughout the United States. RB will be allocated to 80,000 units and 80,000 units in Europe. The rest are other regions. Only 10,000 units of shipments are prepared in Hong Kong.