Each film has a certain period of value retention. The value retention period of the movie theaters with special effects as the main selling point is relatively shorter. "Independence Day" experienced a boom in July, and the box office declined severely in August. However, the cover of "Time Magazine" The co-propaganda of the characters and other media of Warner and Fox, with Duke as the focus of the strategy of reuniting the film's popularity, brought a brief resurgence to the box office of Independence Day.
For two consecutive working days, the single-day box office of "Independence Day" has rebounded by nearly 15% compared with yesterday. The most direct result of the box office rebound is that the movie theaters will release the film before the weekend. The number of screening theaters increased to 1,897, which also laid the foundation for a three-day weekend box office growth.
Even if this is only a short-term increase in the number of theaters, Duke and Warner and Fox will be equally happy.
At the same time, Sony Columbia Pictures made a call to several major theater companies, because "Independence Day" occupies the number of theaters that "Shawshank's Redemption" once again reduced.
The latter's North American screenings have been reduced to 212, with a single-day box office of just over $100,000. The cumulative North American box office is struggling to move towards $15 million, and Sony Columbia Pictures' overseas distribution has also encountered a lot. The troubles, including mainstream film markets such as the UK and Australia, refused to release the film in August when the market was relatively hot.
After more than four weeks of screenings, although the most competitive summer season has ended, in August, films such as "Falling Eyes" and other films have successively entered the North American market. The competition is still quite fierce, and has been squeezed to the corner by theaters and other films. "Shawshank's Redemption" is in danger of being forced to go down at any time.
For this movie that has already hit the street, Duke has long been left behind, three days this weekend. His only concern is "Independence Day."
Over the three days of the weekend, there were 1,897 cinema chains, and "Independence Day" reported $17.81 million. The North American box office totaled $289.28 million, which is about to break 300 million!
And along with the film's rising box office, it is the congratulations of countless people. There are even more crazy critics' criticism and abuse.
Of course, Duke will accept congratulations or something, as for film critics? Who cares about them!
Duke's spray with them basically achieved the desired effect, and he didn't take the initiative to look at film reviews to find abuse, and automatically blocked those barking sounds.
The victor has his own reservedness and pride, how can he care about a bunch of mad dogs.
In late August, just over 8 weeks after "Independence Day" landed on North American theaters, Duke ushered in a milestone moment in his directorial career. "Independence Day" officially broke through US$300 million at the North American box office! Global box office exceeded 600 million US dollars!
Although "The Lion King" and "Forrest Gump", which are still in the US$200 million stage, will also pass this barrier, Duke is the third director in film history to do so!
"There is no doubt that Duke Rosenberg has stood at the top position of Hollywood commercial directors. Since the birth of the film, there has not been any director who can make such achievements and create such things at his age. Terrifying box office results..."
The fifth North American film in film history with a box office of over 300 million. The third director with a single North American box office of over 300 million yuan is enough to attract the attention of many people. This time, there is no need for Duke or partners to go to public relations. The mainstream media, including the three major newspapers, are almost all praise, as if Duke has become a national hero and a realistic representative of the American dream.
"Duke Rosenberg, the super director of Hollywood's rise..."
"The future of Hollywood lies in the hands of Duke Rosenberg."
"Perhaps George Lucas would not have thought of the young director he had brought with him a few years ago. He stood at the same height so soon..."
Seeing the comments in the media, even if he was as calm as Duke, I felt a little airy. Fortunately, he could remain calm and understand that the media now praises him. But to attract attention, if the lower part of the film fails, he must be met with far more criticism and ridicule than praise.
However, the hype in the media has continued. After all, looking at the entire world of cinema, only two people can do this before.
Before Duke, Hollywood had only 4 works and 2 directors entered the North American 300 million dollar club-George Lucas and his "Star Wars 1" and "Star Wars 3", Steven Spielberg With "et aliens" and "Jurassic Park"!
Now, the names of Duke and "Independence Day" have been added to the ranks!
And "Independence Day" broke out of the competition and soared into the sky. Although countless film critics described it as a runaway luck, the major Hollywood studios and many people are destined to not be calm in the short term.
In the luxurious office on the top floor of the Walt Disney Headquarters of the Disney Studios in Burbank, Michael Eisner, chairman of the Mickey Mouse Empire, is sitting behind his desk, watching Cook Dick, who is in charge of the live-action film production department. .
"Disney can't just rely on cartoons." Eisner looked serious, "We must do more in live-action movies. Touchstone Pictures has not done well in recent years."
"We still lack experience in this area." Cook Dick is a little nervous. He has been in charge of the live-action film business for several years, but he has not made a decent result. "Michael, we need more resources. "
It's true that Disney is the oldest company in Hollywood, but compared to the animation business, it can only be said to be a newcomer in live-action movies. Special is the Touchstone Pictures that was established a few years ago. It was originally designed to break Disney's only production. Due to the limitations of g and pg films, a lot of resources have been invested, but the effect is not obvious.
"Cook, the company will have bigger plans next." Michael Eisner said blankly, "I need the live action film department to rise quickly, you don't have more time!"
"Michael, we all know it."
Faced with this approximate final letter, Cook Dick was also a little anxious, "Disney has certain platform resources, but we don't have long-term cooperation with popular movie stars and directors, especially commercial film directors!"
Just like Spielberg is to Universal Pictures, a good director can revitalize a film company.
"Next week... Warner Bros. and Twentieth Century Fox are going to hold a celebration party for "Independence Day." You are present on behalf of Disney. You do everything possible to win Duke Rosenberg's favor, as long as his request is not excessive. Disney can respond."
Hearing Michael Eisner's words, Cook Dick nodded solemnly, "I understand!"
In fact, without Michael Eisner's confession, Cook Dick also intends to do the same. Earlier, people even collected a lot of detailed information on Duke Rosenberg in order to find a suitable breakthrough.
He is not the only one who wants to do this. The top executives of Hollywood's first- and second-tier film companies plan to participate in the celebration parties of Warner Bros. and Twentieth Century Fox, even if their own film "Shawshank's Redemption" is washed away by "Independence Day". Sony Columbia is no exception.
None of the people who can get a high-level position in Hollywood are idiots. With "Independence Day" breaking through the $300 million mark, the number of box offices and theaters in North America has shrunk sharply. The competitive relationship between each other has ended. There is no benefit from business competition. How to make a profit in the future is the key to the next step.
In the mansion of Beverly Hills, Tom Cruise is standing in front of the window with his hands on his chest, his face is gloomy and dripping-another movie he wanted to act in but did not appear in is a big hit, and it is super big sale!
If he can play a few of the key roles, he must be the most valuable person among Hollywood male stars now. Look at that Will Smith, how bad is his acting? What else can you do besides making exaggerated expressions? Now it is so popular that it is sought after by countless people!
And Bill Pullman's president is also known as one of the most outstanding presidential roles in movie history...
These could have belonged to him, but now they can only watch other people benefit, maybe the original decision was wrong?
Yes, Duke Rosenberg rejected him, but not completely. One of the requirements for him to be able to play was to lower his salary to less than five million dollars.
He refused without even thinking about it. After all, self-defeating things are often taboo in Hollywood.
And look at it now? Is it worthwhile or not worth rejecting the pay?
Looking at the sun outside, Tom Cruise's eyes revealed a rare piece of thinking. Perhaps Jinsli's words were right. They were just normal business competition, and there was no personal grudges, just like he was doing. Like to please Spielberg, is it really necessary to have a good relationship with directors like Duke Rosenberg?
He is not stupid. If a director succeeded in Hollywood twice in a row, there is a certain element of luck, then there are so many criticisms this time, including the tricks he and other people did secretly, and the fierce competition in the summer file. Success, or great success, can always explain a lot of problems.
It seems that Duke Rosenberg's progress is unstoppable.
Moreover, he heard Jinsli mentioned that Duke Rosenberg also has a script. According to the rhythm of one of his films in the past year, this film will soon be on the agenda, and there should be something suitable for him. Role?
Suddenly, Tom Cruise was a little regretful and didn't let Pat Kinsley inquire about the general theme and role type of the other party's script...
"Hey, Pat!"
He picked up the cordless phone and dialed the agent's number, "I'm going to the celebration party for Warner and Fox."
Hanging up, Tom Cruise walked to Nicole Kidman, who was looking pale and cold. "Mary, we will choose the dress in the afternoon and accompany me to a party."
Nicole Kidman nodded slightly, but said nothing. She was not optimistic about Tom Cruise's favor. Her arrogant and arrogant husband, the queen dowager knew it, and now follows The great success of "Independence Day", who can't see the value of Duke? Rosenberg, the other side will care about his favor? (To be continued...)