Chapter 41

Chapter 41, new goal

The party always has an end.

The song ends,

Around ten o'clock in the evening, Barron Hilton, the host of the party, voluntarily left the premises.

As soon as he left, he announced the end of the party.

From 8am to 9am, everyone left this place one by one.

Very few people are present from beginning to end of a party or banquet. If so then it's asking for something or just being the host of the party.

Like Abel and David Mellon, they only stayed until ten o'clock.

The two men left the gilded hallway on the top floor of the Midtown Hilton hotel just as the clock struck nine.

After leaving, a number of Wall Street giants also left one after another.

Go downtown. Driver Andy was driving a black Cadillac.

This is the fifth generation Cadillac STS.

STS is Cadillac's flagship product.

It has a rough and unrestrained appearance, breaking away from the previous classic elegance and expressing a flamboyant personality.

This is the craziest Cadillac of all time. Don't look at Cadillac overseas, it doesn't always do well.

On federal territory, it has a different status than Lincoln in the auto industry.

Let's put it this way, the position of Lincoln and Cadillac in the United States.

It is equivalent to Hongqi and has a similar status in the Chinese auto industry.

American OldMoney has a bit of sentimentality, most like Cadillac or Lincoln. David went with Abel, he went to the car and brought the papers with him.

Then he got in the car with Abel. In the back compartment, David gives the documents to Abel.

"Here, this is the information you wanted." David said.

"Whatever you want, its ownership structure is very clear. Parent company LBrands owns 91% of the shares and Wexner personally owns 9% of the shares. »

"It's almost like a private company. Goldman Sachs, Merrill Lynch and MG had similar valuations in their latest valuation, at around $300 million."

Hearing David's introduction, Abel nodded slightly and flipped through the information in his hand.

"Why are you suddenly interested in an underwear company?"

"Don't tell me, is there a secret to wealth that I can't see?"

David Mellon said.

Abel said lazily without raising his head:

"This can truly be said to be a secret to wealth.

If I told you that this is a unicorn with an annualized return of greater than 100% over the next ten years, what would you think? "

"By all means, take it down! If you can't take it down, find a way to stop or destroy it!"

David was stunned, then wondered: "Are you talking about Victoria's Secret?" How can an underwear company achieve such high annual profit margins?

"Bingo, you're right.

Victoria's Secret is such a company.

I am very optimistic about its future development.

In ten years, this can bring us at least ten times more. Abel said smiling.

David felt relieved: "It's no wonder you let me collect his information.

I thought you were interested in the models she owns or the models she uses. "

Abel smiled and said, "You're right. I really care.

David rolled his eyes and said:

"If you want to get it, it will be a bit difficult. L Brands is in good financial shape and Victoria's Secret has also been in good financial shape in recent years.

Wexner won't sell. "

"Didn't you just say he has a market value of $300 million?"

"Then I will bid $500 million, with a ceiling of $600 million," Abel said.

Double the price, do you think Wexner will want to sell it? "

"Brands' market value is less than two billion dong. If a Victoria's Secret could sell for six hundred million, I think he would be very happy."

"But." David Mellon said hesitantly: "This bonus is too high. »

"Before talking about bonuses, think about what it will be worth next.

David, trust my judgment.

It won't take too long, start next year and you will know that the investment was worth it. "

"Alright." David Mellon shrugged: "You're the boss, you have the final say."

For Victoria's Secret, the lingerie company.

The reason why Abel was willing to pay so much for the acquisition was of course partly due to the upcoming supermodels in the divine era. But just like what he told David Mellon, next Victoria's Secret will be really successful.

In just a few years, valuations have increased from hundreds of millions of dollars to billions of dollars.

Even when listed, its value was up to 9 billion USD.

At its peak, there were more than 1,000 stores in the United States and more than 2,000 stores worldwide.

Sales during peak periods even account for 40% of national underwear sales. It can be said that in these years, Victoria's Secret is the world's lingerie giant.

This is mainly because its marketing is very good, creating a feeling of "I am expensive and I am very expensive".

So I went to the store and saw that it was actually not expensive at all.

An average pair of underwear costs between 30 and 40 USD.

High-end models are a bit more expensive, and the similar styles these models wear only cost around $70 to $90 each. It creates a sense of separation as well as good aesthetics.

Leave it to Victoria's Secret, with the help of its insane marketing prowess, to become a world-famous lingerie brand in no time.

And it all started during the Victoria's Secret fashion show later this year.

Then at the Victoria's Secret Fashion Show late next year, she will go straight to the top.

This was the beginning of Victoria's Secret, the glorious journey of the next ten years. Before this year or next, pay more for Victoria's Secret.

So don't worry about anything, just let him follow the marketing path of his previous life.

can cause him to return to the glory of his previous life.

The single valuation return is an investment with ten times higher returns.

Most importantly, as the parent company of Victoria's Secret, L Brands isn't exactly short of money. He wants Lex Wexner to sell Victoria's Secret.

It's impossible to be successful without offering a price that makes your heart beat faster.

Smith Capital has nothing to excite LBrands.

If you want to win, the only way is to spend money directly.

This is probably the best way to eliminate ten meetings with one force. Abel is not good at negotiating in this area.

Luckily, he's good at this so let David do it.

The two of them dropped this topic, then talked about tonight's party.

"They were obviously very happy." David comments on the performance of some of Wall Street's giants tonight.

"I believe that in the next few days, or even tomorrow, someone will come to the company."

"Are you very optimistic about me?" » Abel said smiling. "Of course. If you allow me, I would like to invest my money in the company." David said seriously.

Abel knew what he meant.

Because at that time, Smith Capital will launch the first private placement.

The target for the private placement is $2 billion over a six-month period. What David said was that he wanted a share of the two billion dollars.

"Correct." Abel said frankly: "But it must be your fund. Or your family's fund. It can't be any other fund in your name. You know the rules, my friend."

"Understand." David said: "Of course I understand the rules!

"That's it." » Abel said smiling. "Right." Seriously, the business is over.

David Mellon wants to be a little less serious.

He winked and said, "D. Ikana Lerner, I feel like you seem interested in her!"

"Ikana is really nice, but you have to be careful. Her father is a difficult person."

(end of this chapter)