Chapter 102

Former owner of the "New York Observer" Arthur Carter, real estate director.

The national conditions of Laos and the US are different from those of China. Here, real estate developers can produce rich people.

But he cannot be the richest person, not even in the top 100.

There are no national real estate companies in Laomei. A successful real estate entrepreneur can usually only be found in a few major cities.

Or it simply has influence only in the state where it is located and no one knows about it outside its territory.

Except for D. Ted Lerner.

This character likes to show off, except for this real estate developer. He is also a television entrepreneur and especially enjoys being a judge on a show.

This is because the national conditions of the two countries are different.

The result: real estate developers are nothing in America.

After all, the real estate industry in the United States has been around since the Gilded Age.

It has been developed for more than a hundred years and has gone through all stages. On Hoa Ha's side when the real estate sector appeared.

Less than thirty years later Abel was reborn.

Immature markets and special markets tend to create different situations.

So don't think that real estate developer Carter is very rich. In fact, Arthur Carter's financial chain was very tight. Otherwise, I still want to sell "The New York Observer", the price is getting cheaper and cheaper.

"Arthur Carter, his money is very tight."

Looking at the two editors-in-chief, Abel said: "I am your boss now. You no longer have to worry about financial problems anymore.

"You're right, Dylan. But I think the New York Observer needs to make some changes."

"For example, in each issue, could you add a [Celebrity Interviews] column? "What do you mean?" »Dylan asked, not entirely sure.

"As the name suggests."

"In each issue, a famous person is interviewed and the content of the interview is published," Abel said. »

In the United States, where the media industry is particularly mature, celebrity interviews are not the first of their kind. It appeared more than a hundred years ago.

The New York Observer published a similar column, but it was not a permanent column. Sometimes famous people are interviewed by the "New York Observer".

And most of them are real estate businessmen, and a few are other famous people.

Abel now wants to make this column permanent. Use celebrities from various industries and their exclusive interviews to increase the New York Observer's appeal to social elites.

"Mr. Smith, I see what you mean."

Editor-in-Chief Dylan smiled bitterly: "But maybe it's not that simple, we don't have many famous people coming to visit."

"The New York Observer" is still quite popular in New York, but only a little. Not yet at the level of the New York Times and Wall Street Journal.

Many people willingly agreed to be interviewed by the New York Observer, but there were also many people who were not interested. Those who are willing to accept all have low status and reputation.

"The New York Observer" did not like this style.

For example, D. Ted Lerner doesn't care which newspaper interviews him, as long as it isn't an anonymous tabloid.

This man, who knows everything, will agree and cooperate very much. Time passed, now there is no real media, they are willing to interview this gun-loving Mr. Dao.

Abel also understood the difficulties of the "New York Observer" and Dylan.

If this trick works, it's likely that Arthur Carter has already used it. "Let's do it first. I'll give you a list. I'll specially invite the people on this list."

"After my invitation, it is very likely that these people will agree to be interviewed."

Abel thought for a while, thinking that if he got off to a good start, things might improve later. He plans to let "New York Observer" interview Bloomberg first.

Bloomberg is currently preparing to participate in the general election in New York next year, the time when he needs to express himself the most. Although Bloomberg himself also has a powerful Bloomberg

But for politicians, the more positive the exposure, the better.

Beyond himself and his favor, Bloomberg cannot be denied.

After Bloomberg, we find the NRA's Lapierre. Lapierre now because Abel wants to donate, and donating is very important.

It is estimated that they will not refuse. After Lapierre.

Aren't there still giants of these big companies?

For example, Charlie Schaff and others let Smith Capital come forward and maybe bring in some people. Then you could also invite someone like the New York Police Chief.

Like Lapierre, on behalf of many donations. Maybe they won't refuse.

There are some IRS bigwigs behind this and you might find an opportunity to invite them too.

After exclusive interviews with these people, there will be nearly a dozen episodes, if not more. By this time, the "New York Observer" interview column had established a reputation.

At this time, inviting celebrities from other industries also becomes attractive to a certain extent. This kind of virtuous cycle can last as long as it begins.

It will only get better in the future and most shows will.

For an elite-oriented newspaper like the New York Observer, what could Abel be thinking right now? That's all for the moment.

He is not an elite publisher and he does not know the industry. Tracking can be done on the Internet, but it will probably be next year and the year after that.

Today, the American Internet is devastated, with countless bankruptcies.

These future giants continue to decline. This crisis will only subside by the middle of next year.

In September next year, it is likely that this special event will take place again. Two great successes in two years.

In the US, the Internet wouldn't really recover until 2003 or even 2004.

In other words, Nasdaq hasn't really bottomed yet. This is also the reason why Abel has not defeated them yet.

The end of next year is the best time. After talking about the "New York Observer" comes the daily newspaper "New York Sun".

"The sun must first change its name." Looking at editor-in-chief Louis, Abel said directly: "Cancel the word New York and change the name of the New York Sun to American Sun."

The name The Sun, there are many newspapers with this name around the world.

For example, there is a Sun newspaper in the UK, a Sun newspaper in India and a Sun newspaper in Australia. Even Spain has the Sun newspaper.

In America there are indeed many Sun newspapers. It's just that most of them are local newspapers like the "New York Sun".

Among them, the New York Sun is quite famous.

Faced with Abel's request, editor-in-chief Louis was not too stubborn. The name "New York Sun" has been useless for more than 20 years.

It was only used a few years ago and has not had much effect. Now changing the name, Louis thinks there is nothing wrong.

"No problem, I can ask someone to change it later." Louis answered very simply.

"In addition to this newspaper, there is also a new newspaper "American Sun", in addition to the main newspaper. I would like another tabloid, this tabloid must be free."

Abel has his own ideas.

It's a free newspaper. America is the country with the largest press in the world, but the first free newspapers appeared not in America but in Sweden.

But before 2000, there were free newspapers in America.

But these free newspapers are mostly small, with low circulation, community-oriented and have not created an atmosphere. Watch as Louis speaks hesitantly after handing out a free tabloid.

Abel frankly said:

"I have the data here. The data comes from Wall Street, it is accurate and reliable. Below is some data about the American press industry.

"These data show that in 1999, the proportion of 18-34 year olds who regularly read a daily newspaper fell from 36% three years ago to 28%."

"The proportion of young people 18-29 years old who read newspapers every day has decreased from 47% to 18%."

"In an era of declining circulation, all newspapers are concerned about declining readership."

"Even newspapers like the New York Times, Washington Post and Los Angeles Times."

"Even these giants are like that, how can the Sun newspaper stay away?"

"Louis, you told me that young people are less and less interested in reading newspapers, did you know?"

Faced with his boss's question, Louis was still speechless.

As an old man in the industry, how could Louis not know this? This is an industry-wide concern.

It's just that Louisa is small and humble, and The Sun is just a small to medium-sized newspaper. He believes that this type of industrial crisis is best left to giants like Dow Jones.

But now, the boss directly presented figures to shed light on the crisis.

Luis couldn't escape it and couldn't help but react. "So what do you mean by free newspapers?" » Louis asked.

Abel nodded and said: "As I said, there will be another free newspaper besides the main newspaper, The Sun. "This free newspaper must first target the target group. The target readers are young people from 18 to 25."

"Initially it can be defined as a weekly magazine, the content and topics should revolve around what suits the tastes and interests of young people.

"Such as sports, entertainment, outdoor sports, fashion, etc."

Unlike the New York Observer, Abel made this request to the soon-to-be-renamed New York Sun.

It wasn't a good way of thinking, but he asked Smith Capital to conduct a related investigation. And in his previous life, he accidentally read an article about free newspapers in America.

Whether it's survey data or past life memories.

Both showcase the new generation of free newspapers in the United States, following their re-emergence.

The growth momentum is strong, just like the giants of the newspaper industry.

Such as Gannett Company, New York Times Company, Washington Post Company, Tribune Company, Nat Reed Company, etc. The largest newspaper companies in the United States successively launched their own free newspapers over the next few years.

These giants can do it, there's no reason why the newly established AB Smith newspaper can't do it too.

Faced with his boss's request, Louis, editor-in-chief of The Sun, had no intention of insisting.

"Understood. BOSS, we will begin the search immediately. We're sure to have another free tabloid like this next month. »

The company isn't his anyway and another tabloid will raise the fund accordingly. This is not a bad thing for Louis, the editor-in-chief.

Abel nodded and expressed his final thoughts to The Sun.

This idea surprised Louis and Dylan.

Because in history, no American newspaper has ever acted like a boss. Both Louis and Dylan expressed doubts on the spot. But Abel insisted on obeying this order and letting them carry it out.

also said that even if he lost money, it was his business.

Dylan and Louis had no choice but to go downstairs and get ready.

Afterwards, Abel sent them both to work, leaving him and Merio in the office. After the strangers left, Merio's face revealed a somewhat flattering smile that doesn't make people nauseous and fat:

"Boss, I didn't expect you to have such expertise in the outside capital market. I believe that the next two newspapers will definitely surprise the market."

"Okay. Merio." Abel likes Merio, after all, besides a weak king, surely there must be one or two courtiers who can flatter him?

David Mellon is capable and can make jokes. Cameron will not be flattered. Merio can and he's good at it.

It is always the ability to please the subject with simple tones and movements.

This can be considered Merio's expertise and ability to exist in the workplace.

"How did you get in touch with what I asked you to do yesterday?" Abel said seriously. Seeing his boss's expression, Merio quickly became serious. "Like I told you yesterday."

"The New York Times, the Wall Street Journal and other major newspapers all rejected it."

"However, the Los Angeles Times, Washington Post and several other major newspapers outside New York have indicated that they will take a relatively remote corner."

"In addition to these large newspapers, these small and medium-sized newspapers are also very interested. It's just these guys, they need royalties."

Abel nodded in agreement: "We need to hire someone to do something, of course it will cost money." It is also normal for the New York Times and Wall Street Journal to refuse.

The family's headquarters were in Manhattan, an area where Robert Morgenthau could exert influence.

Even if these giants are not afraid of Robert, they should show their faces a little. It is normal for them not to cooperate when the profits are not great. If the profit is relatively large then it will be very interesting.

Not to mention Robert, even those who live in the White House can do it!

Capital is pragmatic and the driving force depends only on full profitability.

"That's what I wanted to say too. So I reached out to editors and columnists with better writing skills."

"Many of them said the article was written," Merio said.

"Wait for my announcement and they will publish the article."

"Good game." Abel said he is satisfied with Merio's working style and the speed with which he completes the work. "Wait two more days, wait for Caroline to give her opinion and then declare together." Abel said.

"Okay, it's all up to you." » Merio said respectfully.

(end of this chapter)