Chapter 173

Chapter 173 Trendsetters

Among the three founders of IDEO.

The most qualified and famous is David Kelly, founder of Stanford University's School of Design.

David Kelly is also a member of the National Academy of Engineering.

Another partner, Bill Morgridge, was the designer of the world's first GRiDCompass laptop.

was also one of the first to develop interaction design as an independent subject. Even Mike Nato, the least famous of the three, is a leader in industrial design.

The three people gave such answers, which really made Abel unhappy.

Facing the cold eyes of the super rich.

Stanford professor David Kelly smiled ironically, then tried to explain:

"Mr. Smith, here's the thing. This is just the first sketch of the design, it's not even official yet."

"You're not happy about it, that's completely normal. We will then conduct a formal assessment. After the second edition, you will definitely be satisfied!

If you are not satisfied with the second version, you can always upgrade to the third version, fourth version and fifth version.

Party A is not satisfied as long as the price is right.

Then Party B will also cooperate in making changes until the end of time.

Abel was not pleased with David Kelly's statement.

But after thinking carefully, he also knows things like design style and popular style. Limited in time and visibility, as well as the level of real-time technology and metallurgical level.

Some models were released more than 20 years later at this time.

It can be very difficult to adapt in terms of production.

I asked the IDEO trio to design everything, in addition to making it beautiful and aesthetically pleasing.

This also requires mass production based on the current industry. The simple beauty of the front is actually very easy to say.

It can be framed in terms of science fiction and Hollywood has done that very well.

But if these design drawings are needed, they can be produced or mass produced.

The requirements and gold content in the design will be much higher.

But it is also the basis for the existence of companies like IDEO. Just draw beautiful and eye-catching sci-fi drawings.

It is not necessary to find an industrial design company like IDEO.

Find a few high-achieving students from the Academy of Fine Arts and show them more science fiction movies and novels.

The drawn designs may be better than those designed by IDEO.

There is no need to consider the issue of mass production later. There is no need to wonder whether current science and technology can solve the problem.

Thinking of this, it is difficult for Abel to be so angry.

He thought for a moment then gently said:

"Do you have a pencil and paper, I want to sketch what I want."

David Kelly and the three were a little surprised.

The youngest, Mike Nato, responded fastest.

He thought of the super-rich people in front of him, who seemed to have graduated from Rice University School of Fine Arts in Texas. The reason I know this is because it was often reported in the press a while ago.

Also because at IDEO company.

There are two employees who graduated from this university and both graduated from the Academy of Fine Arts.

They were considered the elders of Abel.

After Abel became famous, they were both proud of Abel in the company. Mike Nutto heard it and wrote it down.

Mike Nato thought about it and then immediately ordered:

"Quick, bring out drawing paper, drawing pencils and drawing rulers!"

This is IDEO's core design department, and these raw materials are everywhere.

There will soon be a staff member bringing what Abel needs.

Once the paper was laid out, Abel picked up some basic needlepoint pens as well as HB and 2B pencils.

He took off his suit jacket and rolled up his shirt sleeves. Facing his plans, he tried to recall before he was reborn.

New advanced power models that I have seen on the Internet or even on the street.

That's right, what he will draw next is a sketch of the shape of a car.

The design he gave to IDEO was also a car that could be mass produced and had to have a car-like shape.

Try to recall the memory. What impressed Abel the most were the seal models and Chinese character models that BYD produced more than 20 years later.

And Tesla.

These new energy vehicles, even after rebirth, he still retains some memories.

This also has to do with the fact that the original was an artistic genius.

Reward Abel's memory in this regard. Enhance your artistic aesthetic ability, helping you have better aesthetics in this field.

and better memory.

Try to remember for a few minutes, think for a few minutes.

Abel was closely supervised by IDEO's Big Three, some of his entourage, and several IDEO designers.

Start waving the pencil and pen in your hand. At first, IDEO's big three were somewhat divided.

Even if they knew, they all knew that Abel graduated from Rice University School of Fine Arts.

It's industrial design. Industrial design and art are certainly related, but they are not completely linked.

It's like getting the most basic driver's license but it doesn't mean you can drive an F!

They didn't think Abel was a young Wall Street giant. Do you have any good ideas in terms of industrial design?

Just as Abel continued to work on the blank piece of paper.

A rudimentary model with only rough lines.

But the exterior sketch of the car with beautiful and clean lines was drawn by Abel.

After about ten minutes, it had taken a total of half an hour. A sketch of a car that combines BYD's Han, Seal and Tesla sedans appears in the white paper.

At that moment, David Kelly and the other three became serious.

Because I won't talk about other aspects.

Abel was able to hold the position of designer at IDEO solely thanks to his drawing speed.

Not to mention the appearance of this car in the project, let alone its production capabilities. Judging by their looks alone, they are truly impressive.

It is a design that is more than 20 years ahead of its time and combines hundreds of industrial design quintessence.

This remains a successful model that has been proven by the market.

Various types of industrial atmosphere, industrial temperament and industrial beauty.

It's just a sketch, and three industrial design leaders believe it's not that simple. Abel threw all the pens in his hand on the table.

"Look at what I drew, then look at what you drew."

Abel pulled down his shirt sleeves and asked David Jones to help him put on his suit jacket.

"I won't say much about the rest. Just follow this path, hopefully in half a year you'll see a rough sample."

"I don't expect the sample to move immediately. But I do ask that when you make it, everything else is perfect except the electrical system."

means there are tires. In fact, just halfway through the drawing, Abel already felt a bit overbearing.

Whether it's BYD's Han, Seal or Tesla sports car.

The new energy technology inside does not count, only the appearance of the vehicle's tires.

These are products that can only be mass produced with technologies that will be developed twenty years from now.

Moving forward, in 2000 this would have proven impossible in terms of production technology. Its subsequent application was modified to allow IDEO to design the hull and interior.

Motivation and other aspects, Abel will find another path on his own.

I left IDEO, sitting in a black Cadillac STS.

Abel is still thinking about it.

That's what it says. He thought about the years to come.

Producing Tesla/BYD new energy vehicles in the future.

That was the last time he passed through Palo Alto.

After seeing a sketch of an abandoned car designed by IDEO for Mercedes-Benz, this idea suddenly came to mind.

Because he remembers that Tesla has always been in Palo Alto since its founding. Wait until it becomes a new energy giant.

Tesla just moved to Austin, Texas.

At that time, he thought, why not try to see it when he gets here.

Then I came to IDEO company and became a shareholder of IDEO company for my happiness.

He also left a list, asking IDEO to design the industrial design for the new energy car that Abel wanted. Nearly two months later, he suddenly remembered this.

I found it today.

It turned out that IDEO's design made him very unhappy.

This was exactly the plan of the abandoned Mercedes-Benz that Abel saw.

Several sci-fi modifications were made and a defective product was produced. Abe was a little angry, so he roughly understood the shape of the new energy vehicle in his memory.

To be honest, his initial thoughts on this aspect were wishful thinking.

After going through something like today.

In his mind, the idea of ​​launching Tesla a few years earlier had germinated.

When talking about Tesla, we should not mention the old horse on the American side. Tesla created the old horse, making the old American man the richest man in the world at one time.

He was also called "King of Technology" and "Iron Man" by Lao Ma.

But to be honest, Lao Ma really isn't capable of receiving such praise.

In terms of technology, Lao Ma only knows a little bit of programming at best.

Musk is better at marketing and generating traffic. The design and initial production of the Tesla were solely the responsibility of Tesla's founder.

Make no mistake, Musk is not even the founder of Tesla Motors.

Abel remembered that the founder of Tesla Motors had a doctorate or two.

Musk later joined and kicked out the founder after two years.

Abel remembers that Tesla initially looked like it was founded in 2003 or 2004.

The key is that Abel, before his reincarnation, for Tesla, only remembered Musk. Abel no longer remembers the name of his real founder.

In the car, Abel honestly thought for a while.

I realized that I couldn't remember the name thanks to my enhanced memory.

This was me before reincarnation and he wasn't trying to remember these people's names.

But Musk clearly remembers that this old American Matthew knows how to play traffic games. But Abel changed his mind.

From parallel time and space, the original founder of Tesla Motors was able to establish the company in 2003-04.

So why couldn't I have started such a company in 2000?

We are now in the year 2000, not 1990 or 1980, years further away.

A generation gap of three to four years is not considered a generation gap at all. At that time, the technology of that time should have allowed the first versions of new energy cars to appear.

And compared to fuel vehicles that are subject to strict patent barriers, new energy vehicles can be said to be completely empty.

Abel still remembers it.

Was it Tesla during its founding?

It's still Tesla in Musk's early days. They are all short of money and don't have much money to spend.

But in the end the product was sold out.

And money is exactly what Abel needs the most.

Relying on Tesla and new energy vehicles, Abel thought at a deeper level.

He thought of a way out, a new industry with the largest market in ten years. Industrial road for new energy vehicles!

Abel recalls why this work was born and successful.

Even in the later stages of parallel time and space, it becomes a truly wide road.

Because the two most powerful countries in the world at that time.

They came together in tacit agreement and silently chose to overcome the curve.

The two giants no longer compete with Duc and Neon on the old fuel car racing circuit. They don't talk about martial arts, while Neon enthusiastically applies patented hydrogen energy technology.

The two people who actually had the right to speak up stopped playing with Neon.

They have chosen the new energy path of electric vehicles.

After that, the two countries agreed to strongly support new energy.

With the support of the two most powerful giants in the world, a new energy vehicle path that is not new has suddenly been created. Perhaps Abel is thinking more and more deeply.

The more he feels like himself, perhaps he can be the one to guide this new path.

Others wanted to be a trend pig, but now he wanted to be a trend setter.

I also know that wanting to become this person is not difficult at all.

But if successful, the profits are also very scary. At that time, there will be more than just monetary benefits.

In terms of reputation and influence, it will also be very impressive.

Thinking in the end, he simply decided.

Come back later and write down your own thoughts.

Then bring this idea back to the research team to refine it. Let the think tank team evaluate the feasibility before making a final decision.

Before that, let's build our own Tesla car.

First throw tens of millions of dollars into the research abyss.

Tens of millions of dollars for Tesla founder and Musk, in parallel time and space.

That was an investment during the start-up period, they had to follow their grandparents everywhere to get investment. But for Abel, tens of millions of dollars are not as expensive as the yacht he gave Ikana.

Abel also learned from Tesla and new energy vehicles.

I even thought about Musk's work in another field.

That's "SpaceX", space travel.

Later, Musk was respected by many fans around the world but did not know the truth. The reason is that the character set he created was inherited from him.

Whether it's Tesla or SpaceX, they've found something worth using or at the highest level in the industry.

Because I released Tesla first.

So also take out SpaceX, it seems there is no problem.

This way, you can add another "Technology King" persona to the one you create. Combined with my age, it would be great to have another brand like that.

"Iron Man" in the real world is a very misleading name.

After all, the initial investment amounted to tens of millions of dollars.

It's similar to the early days of Tesla and the two companies only needed one or two billion US dollars.

can help these two startups operate in the long run. This small amount of money does not come so easily to me.

Thinking like that, Abel's advisory group added another mission.

This does not take into account the construction of a new energy route.

We will also work with NASA to create an unprecedented space navigation society.

Fortunately, his consulting organization, since its inception, has always been one of the employers. In less than half a month, under the power of dollar bills, the smell of ink emitted.

The workforce has grown from seven at first to nearly twenty today.

The group will continue to grow in the future.

Only in this way can Abel adapt more and more ideas without constraints.

"Oh~"

Slowly exhaling the stuffy air, Abel looked out the car window at the sunny beach and sea of ​​the Bay Area. He lowered the car window, the cool sea breeze blowing in made him feel more comfortable.

The convoy is moving on Highway 1 in California.

This road has a certain reputation in America and even around the world.

It is located north of Los Angeles and south of San Francisco. It is a very famous scenic route. It winds along the Pacific Ocean, from Los Angeles to San Francisco.

Because this is not a main road, there is little traffic.

Some sections of the route and many protruding loess road sections are also designed for vehicles to stop and admire the scenery.

If you have watched the movie "Iron Man", you will have a great impression of this route.

He appeared several times in the movie Iron Man, as well as many Hollywood movies. The US National Geographic magazine even called this route one of the 50 places to visit in your lifetime.

Even Abel, under the sunset at this time, felt that this place was extremely beautiful.

The convoy continued to move forward, approaching San Francisco, the summit of Mount San Simeon in San Francisco.

Abel saw a large and beautiful European castle on top of Mount San Simeon.

Abel said calmly: "David, is this a tourist destination?"

After arriving on the West Coast, Edward becomes Abel's driver. David Jones, Abel's flight attendant, usually sits in the passenger compartment.

Hearing his boss's question, David looked in the direction his boss pointed.

David said, "Oh, BOSS. That's Hearst Castle. That's the house built by William Rudolph Hearst."

"William Rudolph Hearst? » Abel raised his eyebrows straight and said softly: "The founder of the Hearst family?

"Correct."

»David said gently. Being reminded by David, Abel also remembered a little about Hearst Castle.

This ancient castle has a certain reputation in the United States.

It was originally built at William Rudolph Hearst's expense.

But before it was built, William Rudolph Hearst passed away.

After the death of William Rudolph Hearst, his descendants were no longer able to continue investing money in construction. Finally in 1957, the castle had only been under construction for a few years.

The Hearst family, unable to repay the loan, donated the house to the California government.

Since then, the California government has been responsible for maintenance and repairs of the mansion.

But this house is also used by the California government as a tourist attraction and tourists can visit it for free.

However, according to Abel's knowledge, the Hearst family still owned a portion of the castle's rights to use.

Some areas of the castle are inaccessible to tourists. Looks like it was the Hearst family. When they come here, they sometimes stay here.

Mentioning the Hearst family, Abel had a headache and thought of Amanda Hearst.

This girl.

I don't know where but I got his private cell phone number 1. Since then, I text him almost every day and call him occasionally.

Thinking like this.

The number one cell phone in his pocket rang.

He took it out and examined it.

God is above. A door opened.

is Amanda's phone number.

(end of this chapter)