Chapter 223
Chapter 223 The biggest red carpet in Hollywood history
May 18, 1927, at the center of the Hollywood Walk of Fame, the world capital of cinema.
The theater named "Hua Ha Theater" officially opened.
The architectural style of this theater can be considered a combination of Chinese and Western.
The Huaxia Theater is located next to the Dolby Theater and has hosted many Oscar ceremonies.
It is famous around the world for its superstar printing house on Theater Square and has become a tourist attraction. On this concrete floor are concentrated the hands and footprints of the world's best filmmakers.
These "footprints" symbolize the highest honor and eternal remembrance of those with outstanding achievements in the global film and entertainment industry. Dubbed "Hollywood's most valuable honor".
2001.
April 12. This cinema hosted the "Princess Diaries" troupe led by Disney.
In fact, the premiere of "Princess Diary" was not scheduled at the Hua Ha theater.
The Huaxia Theater's specifications are good enough for an Oscar.
This means that its scale is still very large and the rental price to hold your first show here is not cheap.
Although The Princess Diaries has the support of major philanthropists and Disney. This rent is not lacking.
But team manager Garry Marshall is also under a lot of pressure.
This is clearly a low-budget comedy.
The male and female leads are still unclear in Hollywood.
Well, at least Anne was transparent before filming began. But next to a name other than "Smith Girl," Annie is also a bit transparent.
It can be said that the whole crew is the most famous because the production company is Disney, then he is the director.
What a low-cost, fairy tale campus comedy, made by such a small crew.
With Disney channels and promotional activities, losing capital is very difficult.
It will also bring money, but Garry Marshall himself cannot guarantee how much he can earn. The entire movie does not have any major scenes or movements, no matter how much is invested, that's it.
Even Garry Marshall had faith in himself, faith in this movie.
But I'm still worried that the box office is cold and the costs cannot be recovered.
Garry Marshall thinks this is happening in many places. Save as much as possible. .
At first, the launch of the program prepared by Garry Marshall took place only at an ordinary Hilton hotel.
Not only will the fees be very cheap, but Hilton will even have to pay a small advertising fee.
This will reduce advertising and distribution costs as much as possible, in order to increase the film's profit margin.
Everything is ready. But it's past three o'clock this afternoon.
Gary Marshall has been notified by Disney.
Disney said there will be a large number of people on stage to support the film.
The specifications of a film premiere should be as broad as possible.
Gary Marshall is still wondering which big man will come. Disney sent a frame.
The operator brought people over and quickly moved the premiere to the Huaxia Theater.
By the way, the scale of the launch ceremony was mentioned right away, not worthy of "The Princess Diary".
For example, Garry Marshall looked helplessly at Disney executives.
I directly called many big Hollywood stars and invited them on stage
While Garry Marshall was listening, Mr. Executive invited two Toms. Tom Hanks and Tom Cruise.
There is no doubt that these two are two of the hottest and most prestigious actors in Hollywood in recent years.
There is no doubt that Hollywood is currently the number one comedian, Jim Carrey.
It would take a Disney executive to personally call and invite them on a temporary basis, at worst at this level.
After the operator ended the call, Garry Marshall couldn't help but ask in a low voice:
"Mr. Gavin, I'm happy that Disney takes The Princess Diaries so seriously. But honestly, this is the first show of this scale, just like its director. I don't think it's worth it."
As a result, Disney executives uttered a sentence to Garry Marshall:
"It's not because of The Princess Diaries. It's because adults are coming. Marshall, you just need to do your job."
Leaders said it directly and clearly.
What else can Garry Marshall say? The director must do his job well, discussing everything related to the first screening with the producer.
As for everything else, they were assigned to Disney's interim CEO.
Soon, five o'clock in the afternoon.
The first show officially started.
According to Hollywood tradition, walking on the red carpet is a given. "Princess Diary" was originally on Hilton's side, and there were also red carpet arrangements.
But from the hotel entrance to the hotel lobby is only about ten meters.
This time at the Huaxia Theater, the scale of the red carpet was spread out on a par with the Oscars
This caused Garry Marshall, who was hiding in the car, to walk away, and the film producer couldn't help but twitch his eyelids.
Producer Debra Martin Chase said:
"Gary, who's coming? This battle is about to catch up with the Oscars!"
"Debra, I don't know either. Even you, the producer, don't know, how could I, the director, know!", Garry Marshall said innocently.
Debra Martin Chase speculates: "Could Michael Eisner come?"
Michael Eisner is the current CEO and Chairman of Disney, one of Hollywood's giants.
"Probably not," said Garry Marshall, uncertainly:
"The total investment capital of Princess Diaries is only 30 million US dollars. Michael Eisner can't be serious about such a small movie, right?"
And Garry Marshall has a feeling that even Michael Eisner is coming.
The scale of the first performance is not exaggerated at all, is it? Michael Eisner attends several movie premieres each year.
If only the scale could be this big every time.
Then Disney's financial statements in this regard will certainly be very bad!
Producer Debra Martin Chase isn't sure either.
At that time, someone walked on the red carpet.
Someone arrived at the scene. is the actor of "The Princess Diaries", the supporting roles of Heather, Julie, the male lead and another supporting actor, the four of them walk together.
This aspect was organized by producer Debra Martin Chase.
When walking on the red carpet, the first person to appear is always the shortest.
Appearing the slowest, the finale has the highest status.
These four actors all have the highest status in the team except Annie. Now they appear first, which means that those who appear later all have a higher status than these few people.
Thinking of this, producer Debra Martin Chase suddenly had a flash of inspiration.
The producer recalled that when arranging the order of Anne Hathaway's fashion show, he was asked not to arrange it.
Think back to Anne Hathaway, who had a very rumored boyfriend.
Producer Debra Martin Chase immediately told the director:
"Gary, you say, is Abel Smith coming?"
Gary Marshall was stunned for a moment, then immediately opened his eyes wide and nodded repeatedly:
"Yes, yes, yes! Entirely possible. Maybe Smith will come and fight such a big fight! »
The director is on set all day.
Compared to the producer, he understands the relationship between Abel and Anne better.
Last time Abel visited class, Garry Marshall witnessed the closeness between the two.
Today there are great spectacles and great battles.
Otherwise it's for Abel Smith. Who else in Hollywood can afford such a big fight?
"If Abel Smith comes then it all makes sense."
Producer Debra Martin Chase enthusiastically says:
"He deserves this size! Also, as far as I remember, Abe Smith never appeared in the first shows. He was never interviewed by the media. If he came today That would be the first time!
"Gary! This will definitely help The Princess Diaries at the box office!"
"Today, all Americans will know the name of our movie thanks to Abel Smith!"
"Gary, our movie box office is about to explode!"
Gary Marshall thought about that too.
At this point, he was just as excited as producer Debra Martin Chase. If "The Princess Diaries" explodes at the box office.
Of the entire crew, Garry Marshall has the most wins!
The two happily guessed.
Outside journalists are wondering.
As is customary, a small investment film like Princess Diary will be released.
Reporters from major newspapers often do not proactively come. Unless the editor says hello and invites them to come.
Or if there are red envelopes and perks to be had, it will come.
Only tabloids with little news coverage or media invited by the team come.
Not to mention the journalists of these TV channels.
All broadcast TV channels have a significant investment of more than 100 million US dollars. Normally, some journalists from entertainment TV channels are allowed to go to the scene for interviews and filming.
But today, many tabloid journalists have discovered that.
This is clearly just the premiere of a small investment film.
But there are also television interview teams equipped with video cameras.
Thanks to the station's logo, the tabloid's journalists knew that their group included journalists from the ABC television channel. ABC is one of America's public television networks and a giant of the American media industry.
is one of four major commercial public television networks in the United States.
In addition, they saw people from AMC TV, a cable channel that has recently become more active.
Many tabloid journalists with a keen sense of smell have noticed this peculiarity.
And at this time, the actors of "The Princess Diaries" on the red carpet have finished walking on the red carpet. The red carpet begins.
A Mercedes-Benz S sedan slowly stopped and comedy superstar Jim Carrey in the front row got out.
"Hey! Jim Carrey is here, why is he here?!"
Tabloid journalists were stunned.
Although comedians naturally have a lower status in Hollywood.
Jim Carrey has never had a high status among Hollywood's A-list actors. But as lowly as he is, Jim Carrey is also a real frontline actor in Hollywood at this time, the income and fame are all there.
Such a superstar has nothing to do with "The Princess Diaries".
Jim Carrey will indeed appear on the "Princess Diaries" red carpet.
Tabloid reporters who didn't know the truth were naturally surprised.
What surprised them even more was yet to come. After walking halfway through the red carpet with Jim Carrey.
At the start of the red carpet, behind him, a truck arrived.
Right after that, a woman came down from above, it was Julia Roberts.
The appearance of Julia Roberts immediately aroused the enthusiasm of all tabloid journalists and some viewers.
Julia Roberts has always had a surprisingly good following in the eyes of the American public. And not long ago, she just won the 73rd Best Actress title, and ranked at the bottom of the most popular rankings.
The appearance of the newly debuted actress made tabloid reporters as excited as chicken blood.
Many people immediately became informants and began calling frantically to sell information to more newspapers, or ask the press to send more people.
Even superstars like Jim Carrey and Julia Roberts walked the red carpet in such a high position after arriving.
Those who can appear behind the two will only have a higher status. One Julia Roberts and Jim Carrey is enough to give most of the Hollywood media a rush.
Plus, there are surprises behind it!
Immediately after that, all the Hollywood media rushed here frantically.
There are more and more journalists, more and more cameras and TV channels.
On the red carpet, more and more famous superstars are walking by.
Tom Hanks,Tom Cruise,Will Smith,Denzel Washington,Morgan Freeman
Take a photo of the back, take a photo of the back. Journalists young and old felt a bit numb.
They found it too scandalous.
I don't know how much Disney paid and I don't know why Disney is crazy.
In fact, for a movie with such a small investment like The Princess Diaries, many big names were invited just to organize the premiere.
With the investment of "Princess Diary", a lot of contacts and resources were spent, and a lot of people were invited.
If its box office revenue does not exceed 300 million, it is a pity for this source of promotion. But it's clear that a small heroin-themed comedy with an investment budget of $30 million can't exceed $100 million at the box office anyway.
Coming like this, there are so many people invited.
Disney doesn't lose money investing in movies.
In terms of human resources, it is really a loss.
Many people believe that Michael Eisner's brain is not funny. It takes a lot of resources to promote a comedy with a small investment in campus fables.
Many people wonder why there are so many Disney today.
It's not like there weren't smart, guessing people like producers Debra Martin Chase and Garry Marshall.
After all, this movie benefits from investment from AB Smith Entertainment and the fact that female lead Anne Heatherway will be someone's girlfriend.
This has long been considered news in the United States. The last time was around six o'clock, when the sun was setting.
A scene that shocked all reporters appeared.
The extremely luxurious Rolls-Royce Phantom was pulled to the top of the red carpet.
When the eyes of everyone present converged on the past.
They saw the CEO and chairman of Disney get out of the car. Michael Eisner, a top Hollywood mogul.
This makes journalists feel even more like the climax has not yet come.
Because on the other side of the Rolls-Royce Phantom, another Hollywood giant has stepped down.
is Robert Iger, the current CEO of MGM.
Two giants, both with high positions in Hollywood, walked side by side with smiles on their faces. They walked the red carpet together, greeting reporters as they passed.
It's hard for everyone to stand these superstars in front.
Finally, the red carpet was about to end and their colleagues were waiting for interviews.
Can collect news.
But the sight of two Hollywood giants appearing together made reporters on both sides of the carpet unable to calm down. Many people shouted for big news interviews from Michael and Robert's side.
"Hello! Robert and Michael! How did you guys get together? Will Disney and MGM merge? Is the Hollywood supergiant about to appear?!"
"Hey! This way, Mr. Iger and Mr. Eisner! I'm Jeb, a reporter for the Los Angeles Times. I want to interview you two. Can I stay for a while? »
"Robert Iger! Michael Eisner! Give me an interview, I'm Hollywood"
"."
The simultaneous appearance of two giants caused a stir on the red carpet.
Luckily, Disney was well prepared and they didn't just hire security guards to keep order on both sides of the surrounding area.
Even the LAPD showed up.
And in terms of security, this time Disney also received help from Rock Security.
Under strong security forces. Even though the reporters were agitated and the general audience was excited, they were still pushed away.
Robert Iger and Michael Eisner, two Hollywood giants, ignored the excitement of surrounding reporters.
The undisputed Big Two in Hollywood.
They walked on the red carpet, waved and smiled for reporters to take photos.
At the same time, two people were chatting in low voices. "I can't wait to see us. Robert, do you think there will be chaos if Mr. Smith shows up later?"
"Maybe. My boss is a born star. Even if he doesn't act in movies, he can still drive the media crazy."
"Robert. Actually, if you don't leave Disney, after I retire you will take over my position."
"Hahaha ~ Michael, what's the use of talking about this now? And you know it yourself, are you ready to let go? »
Hearing what Robert Iger said, Michael Eisner was a bit silent.
Disney's boss naturally knows he won't give up.
How can I let go?
This position is at the top of the pyramid in Hollywood and indeed in the entire American media industry.
Sitting in this position, you can even see where the actual ceiling is. But if he leaves this position, even Michael Eisner has a glorious past.
Michael Eisner also knew that without Disney's throne, he would soon disappear among countless outdated emperors.
Michael Eisner no longer discusses these issues with Robert Iger.
At this time, both of them also walked to the middle of the red carpet.
They were soon heard behind them. There was an exaggerated voice that was even louder than when the two got out of the car.
The head of MGM and the head of Disney.
They both know that.
Tonight's real finale has arrived.
(end of this chapter)