High-end fruit route

"Director Shi, how is it? Have the goods been loaded?"

"Mr. Liu, our Boss Chen will be here shortly."

"Then let's load the goods first."

"Mr. Liu, please don't be in a hurry."

"Why aren't you in a hurry? If you're not in a hurry, we are."

"Our Boss Chen said the wholesale price has to be 50 cents."

"What?"

Mr. Liu was stunned. "Director Shi, 50 cents? Aren't you guys trying to rob us?"

"Mr. Liu, I'm just working for someone else. Our Boss Chen set this price, and I can't do anything about it."

"Is your Boss Chen out of his mind? Fine, I'll wait for him."

Mr. Liu was exasperated. He had never wholesaled navel oranges for 50 cents before. If he bought them for 50 cents, he'd need to sell them for at least 1 yuan when transporting them elsewhere to make any profit. Although selling for 1 yuan was possible, the sudden increase in the wholesale price was risky. He might end up losing everything if something went wrong.

After about half an hour, Chen Yu arrived at the industrial park warehouse.

"You must be Boss Chen that Director Shi mentioned?"

"If there's no one else named Chen, then yes, that's me."

"Director Shi, you're not trying to trick me, are you?"

Director Shi nodded seriously.

"All right, Boss Chen, let's get straight to the point. Navel oranges for 50 cents, where else in China can you find that?"

"Mr. Liu, Xinfeng navel oranges have this quality."

"Cut the nonsense. Your cost price is at most 8-9 cents, maybe 10 cents at most. You're selling to us for 20 cents, and you're already making a good profit."

"You can't put it that way. If we sell them for 20 cents, I won't even recover my costs."

"Why can't you recover them?"

"Let's not count the picking cost. My cost is in advertising."

"Advertising? What advertising?"

"Didn't you read the news online and come to Xinfeng because you heard that Xinfeng navel oranges were going to be popular?"

"Are you serious?"

At this point, Mr. Liu found it hard to believe. "You're the one who created the buzz online?"

"Who else could it be?"

Chen Yu continued, "There's no such thing as becoming popular for no reason in this world. Just for promoting Xinfeng navel oranges online, I've already spent tens of millions. Mr. Liu, if you consider the promotion cost, is a 50-cent wholesale price too high for you?"

"I'll discuss it with my friends."

With that said, Mr. Liu didn't continue speaking but walked to the side and whispered to his friends.

"I get it now. No wonder Xinfeng navel oranges suddenly became popular overnight. It turns out this kid caused it."

"No way, he's just a high school student. Can he really do that?"

"If not him, then who else could it be? He's the one who hoarded 10,000 tons of navel oranges. If it were someone else, who would sell it cheap to him? He even claimed to have spent tens of millions on advertising."

"Spending tens of millions on advertising is just boasting. Why doesn't he claim to have spent a few billion?"

"Whether it's tens of millions or not, he definitely spent a few million."

With this exchange, everyone cast a sidelong glance at Chen Yu, secretly impressed by his audacity.

This kid was remarkable.

To sell navel oranges, he actually invested several million to promote the Xinfeng navel oranges. It required not only foresight and tactics but also immense courage.

If it were them, they wouldn't dare.

Who knew if spending several million would yield any results? If it failed to generate a buzz, they'd be in serious financial trouble. Especially since they had hoarded 10,000 tons of navel oranges – a slight misstep could lead to disaster.

"Mr. Chen, you promoted Xinfeng navel oranges online?"

"Otherwise, did you think these wholesalers would come knocking on our door?"

"Mr. Chen, why didn't you tell me?"

"I told you not to rush. Look at you..."

Although she didn't know the specifics, Shi Lanfang understood what was happening now.

It seemed that Chen Yu had done a lot behind the scenes, even though it appeared he hadn't done anything.

"General Chen, where did you advertise?"

"Tianya, ChinaRen, MOP... and others. Aside from the four major portals, our ads are everywhere."

"So, that's like covering half of China."

"You could say that."

"Goodness..."

Although Shi Lanfang had been to college and had some experience with the internet, she had previously tried to promote Xinfeng navel oranges online but failed because she didn't understand the intricacies.

"From this perspective, it seems like wholesalers from other provinces and regions can also get this information."

"Maybe not everyone, but the well-informed ones should know."

"Mr. Chen, I think our wholesale price shouldn't be set at 50 cents."

"Huh, Director Shi, do you still think it's too high?"

"No, I think we can set it at 70 cents."

"Ah..."

This sudden turn of events brought tears to Chen Yu's eyes.

Previously, they were so excited about 20 cents, and now, they were discussing 70 cents.

"Mr. Chen, you didn't give me the specifics earlier, so I set it at 20 cents. Moreover, even if it's set at 20 cents, we'll still make a 100% profit. In the fruit wholesale business, that's already a substantial profit. But now, since you said our Xinfeng navel oranges have reached half of China, we can easily set it at 70 cents."

"Over in Jiangxi and Zhejiang, there's robust economic growth, and various types of fruits are in high demand, especially premium fruits. In the past, Xinfeng navel oranges have been seen as a low-end option. Why don't we seize this opportunity to transition to a high-end route?"

"If we can establish a high-end fruit line, it would be a significant breakthrough for our Xinfeng navel oranges."

Despite her immense excitement, Shi Lanfang remained composed while analyzing the advantages of Xinfeng navel oranges to Chen Yu.

Especially at this moment.

In Shi Lanfang's eyes, this was a once-in-a-lifetime opportunity.

"High-end fruits, excellent, excellent," Chen Yu silently nodded.

He had misjudged her earlier.

Without discussing anything with her, she had managed to negotiate a 20-cent wholesale price, which was already quite impressive. Truth be told, purchasing them at 8 cents and selling them for 15 cents was already a significant profit, let alone 20 cents.

Furthermore, taking advantage of the sudden popularity of Xinfeng navel oranges, Shi Lanfang had displayed remarkable acumen by proposing that Xinfeng navel oranges adopt a high-end route.

Recalling his previous life, Nongfu Spring had also embarked on a high-end route for Xinfeng navel oranges, selling them for 10, 20, or 30 yuan.

The pricier they were, the better they sold. But in reality, weren't Nongfu Spring's navel oranges from Xinfeng?

"That's a fantastic idea. If that Mr. Liu doesn't agree, then we'll set the price at 70 cents for the next batch. I've received word that many fruit wholesalers from Guangdong are on their way here."

Xinfeng was located in the southernmost part of Jiangxi and bordered Guangdong.

Wholesalers from Guangdong could reach Xinfeng in no time at all, even if they had to drive from Guangdong, which was nearby.

"Mr. Chen, I trust your judgment."

Shi Lanfang didn't rush but waited patiently for Mr. Liu and the others.

...

"How's it going? Are you buying or not?"

"70 cents, is that too expensive? It carries some risks."

"There are risks, but the profits are substantial."

"What do you mean?"

"I just made a call to Jiangxi and Zhejiang. They've told me that even ordinary navel oranges from other provinces are being sold for 2 yuan in their stalls. Let alone the fact that Xinfeng navel oranges are the most authentic and have become the hottest topic in this round of promotions."

They hesitated for a moment.

In the end, Mr. Liu said, "So, have you all decided?"

"Let's do it."

One of them said.

"All right, let's do it."

They all cheered in unison.