Chapter 423
On the ICNC TV station, after entering the new year, ICNC also began to revise, quietly inserting advertisements on the program, after all, it always needs to be just right.
"Salute to those crazy people, they are maverick, they are rebellious, they cause trouble, they are out of place..."
"Because only those who are crazy enough to think they can change the world can really change the world!"
The length of the entire commercial is about one minute, using black and white video, including a lot of famous people in history, Einstein, Edison, Bob Dylan, Muhammad Ali and many other historical figures are among them. A little girl appeared, and then the Apple logo.
Did not promote any products. This time, the advertisement made by Apple is to promote Apple as a company.
Seeing this advertisement, all the people in Song Yang's office, including Greg, Marcus and others, were silent for a while. They now understand why, in the eyes of Jobs, this advertisement is more important than that meeting .
Jobs bound Apple with those celebrities and geniuses in history, subtly changed the concept, and praised those geniuses, but putting Apple and those geniuses together actually implied that Apple would also follow Like Einstein, Edison, and Muhammad Ali, they changed the whole world!
This wave can be said to be self-proclaimed, but it really started to reshape the impression of Apple in the outside world to the audience. The hippie-era defying convention, eclectic, out-of-the-ordinary, innovative Apple is back...
"Maybe, he can really change Apple so that Apple doesn't have to go bankrupt."
After watching this commercial from Apple, Gleick has to admit that this commercial is very ingenious, combining Apple's history, using black and white images, and binding these celebrities together, it will indeed make people have a special impression of Apple!
Song Yang looked at the Apple advertisements on TV. Not only ICNC TV, but also major American TV stations, media, and newspapers began to publish this new Apple advertisement. Even though the funds were tight, Jobs still invested a lot of money to promote Apple. new ad.
An advertisement may indeed change the outside world. For the impression of a company, it does not cure all diseases, but it gives Apple a breathing space. As long as the new generation of products can sell well, Apple will be alive!
Not only is the release of a new advertisement, Jobs also announced that he will hold an Apple Developers Conference in the near future to announce important news to partners and many Apple users.
When Song Yang saw the news, he couldn't help laughing, and said to Greg, Marcus and others, "It seems that Apple has reached an agreement with Microsoft!"
Given Apple's current situation, the hasty holding of this developer conference is basically an announcement to the outside world that Apple is doing well and doesn't need to worry about bankruptcy. At the conference, Jobs will definitely release some "good" news. To stabilize the morale of the army, what good news is there, better news than Microsoft's investment in Apple?
However, the "peace" brought about by this threat cannot last for too long between Apple and Microsoft. Once Apple recovers, it will definitely continue to argue with Microsoft.
For Song Yang, now that Apple is alive and able to share the pressure from Microsoft, it is more meaningful for Apple to be alive than if Apple is gone and Microsoft has freed up its hands to beat the software industry and kick the Internet. It's not a threat, that's a matter for the future, at least within five years, don't worry about this...
On Song Yang's side, when PA Semiconductor was looking for a Vlsi manufacturer and wanted to acquire the 14% ARM equity first, Apple also held the first developer conference after Jobs' return.
At the conference, Jobs announced that he would start a new project. In his speech, he refuted the media's claim that Apple is no longer the mainstream of the computer industry. "The new Apple will move on the right path!"
"The most important thing about Apple is not me, nor those technologies or the so-called Apple brand, but...you!"
Jobs pointed his finger at the audience and said emotionally, "You, as well as the 25 million Apple users around the world, are the most important thing about Apple. It is you who insist that Apple's products are still the best in the world. For ten years, Apple did not take good care of you, but you did not abandon Apple, and now everything will change, and Apple will fight for the most important people!"
There was a big burst of applause at the scene. The user group mainly male users, a group of straight steel men, not a few of them shed tears. Those who watched this conference through video were very moved, as if after so many years, They have never been understood by others, and now there is finally someone who understands them...
Joe's speech level, that's really not covered. Looking at the entire Silicon Valley, there is such a fool, no, it is compared with the speech level, it is really very few, and Bill Gates and Ballmer are tied together. In this respect, it can't compare with Leader Joe. Ballmer's passionate speech is still not as good as Leader Joe's level of distorting reality.
After feeling that the fire is almost ready, when it comes to the most important part, Gang Leader Qiao is also a little nervous. He knows that what he says next may be puzzled and difficult to accept by many people.
After lowering his head and saying a few routine words, Gang Leader Qiao also said with some confidence, "Apple has missed too many opportunities. Now it is a very special time. The current computer industry has formed an ecosystem. , and Apple is inseparable from this system after all.
As you have heard, Apple has already started cooperation with Bruno Song's ICQ and Fortinet, and now Apple needs to cooperate with another company..."
On the big screen behind Jobs, the Microsoft logo appeared, knowing what Jobs was going to say, there was booing immediately.
"Apple is in this ecosystem. Apple needs the help of other companies, and it also needs to help other companies. We need to abandon the isolated and glorious strategy of the past. Times have changed..."
"We must abandon the idea that Apple wins or Microsoft loses!"
When Jobs said this, it meant that the strategy of the entire Apple would undergo a complete subversive change. In the past, Apple, which represented the hippie culture and wanted to fight against the entire technological world with its own power, no longer existed. .
As Jobs' voice fell, the Apple users present in the audience also saw Bill Gates through a satellite connection at the scene, and even louder boos began to appear one after another.
Neither Jobs nor Bill Gates could see this scene. As old friends, after greeting each other a few words, they announced to the users present and all the technology companies who watched the conference through the broadcast that the two Officially cleared up, Microsoft began to fully support Apple and will not let Apple go bankrupt!
Jobs and Bill Gates have not been in contact for a long time, but the news released is amazing. The first one is the patent exchange, which is required by Microsoft, and it is also the most important one for Microsoft to support Apple. Apple and Microsoft will start today. In the past, all patents related to operating systems were cross-licensed and used. This agreement guarantees that Apple can no longer threaten Microsoft by suing antitrust.
Not only are the past patents open to each other, but the patents developed by both sides in the next five years cannot sue each other...
Microsoft can be said to have taken precautions this time. Apple is not allowed to turn over old accounts before, let alone, and Apple will not be allowed to sue Microsoft again in the next five years.
Opening up and exchanging patents with each other seems to be of great help to Apple, but it is even more helpful to Microsoft. Not to mention avoiding the risk of being sued by Apple, it can also make Microsoft's system more comprehensive. Apple's previous proud designs and technologies , in front of Microsoft, it no longer exists...
For Apple, the biggest advantage of this is that it can stand on the same starting line as Microsoft technically. The disadvantage is that there will be no Bigger in front of Microsoft in the future.
After agreeing to Microsoft's conditions, Microsoft will support Apple, the Office software will be launched on the Apple system, and Apple will also default the IE browser as Apple's browser, completely driving Netscape out of the Apple system...
There were boos from time to time at the scene. This should be the leader of Joe, the worst meeting ever to be booed. Although the leader of Qiao also claimed that he would give users the opportunity to choose, and would not completely cancel the Netscape browser, as long as the users set up their own You can use the Netscape browser, but it is still booed.
When it was announced that Microsoft would invest 150 million dollars in Apple, and like Song Yang, get a 6% stake in Apple, the noise at the scene could not be stopped through the screen. Jobs quickly announced that Microsoft held 1800 With 10,000 shares of Apple stock, no voting rights, no right to dictate to Apple, and no seat on the board of directors, Microsoft is taking advantage of this time, and after giving Apple a sum of cash for nothing, there was finally sporadic applause at the scene.
I don't know how Gang Leader Qiao feels. Anyway, through the screen, Song Yang can feel the embarrassment. In front of the whole world, he has to announce that he has made peace with his opponent who has been fighting for decades. In fact, it is an alliance under the city.
But this conference will completely change Apple's situation. With the emergence of Microsoft, the entire PC industry will no longer target Apple. At least in the next five years, Apple no longer needs to worry about bankruptcy...
Finally, at the conference, Jobs quoted the "extraordinary" advertisement just released, declaring that Apple's users are all extraordinary people in the world, and they represent the most special voice in the world, In the eyes of the outside world, they are lunatics, but in the eyes of Apple, they are geniuses...
I have to say that the last words of Gang Leader Qiao made the users who originally criticized the conference feel a lot more comfortable because of the flattery.
After the conference ended, Apple's stock price rose sharply again immediately, and the stock price hit a two-year high.
When Gang Leader Qiao finally finished the meeting, Song Yang also met people from VlSI Semiconductor Company.
(end of this chapter)