Chapter 582
The hotels, motels, etc. near a large theater in Los Angeles have been fully occupied in the past few days.
This is not a strange thing for the City of Angels, which hosts Oscars, Grammys and other award events all year round. Every time these events are held, businesses in Los Angeles can make a lot of money.
But this time, it was different from the past. It was a game awards ceremony. This kind of awards for the game industry was also the first time for Los Angeles, the city of angels.
At this time, the so-called three major game exhibitions in the world are still in their infancy. The E3 game exhibition has just been held for two years, and it still considers itself "professional". Participants are mainly exchanges between game retailers, agents, media, and investors. Not to mention ordinary players, even game manufacturers are not welcome at E3 now...
Except for the cute E3 game show, there is only the Tokyo Game Show, a large-scale event in the game industry, but like E3, the Tokyo Game Show has just been held for one session, mainly for Japanese game manufacturers to play with each other. , has yet to attract the attention of too many gamers.
As for the Cologne Game Show, there is not even a shadow of it now, and it will take a few years to see it.
In comparison, the TGA Game Awards Ceremony is much bigger, the key is that Xueleshan is willing to invest money.
In order to break the circle of TGA this time, Xueleshan spent a lot of money and invited a marketing company that has operated Oscars and Super Bowls to create momentum for the TGA awards ceremony. TV stations, newspapers, magazines, and the Internet have long been overwhelming TGA awards. Promotion of the ceremony.
The TV stations that broadcast the TGA awards ceremony and the opening ceremony of the Hall of Fame surpassed the forty-two TV stations in America and overseas. They had no ratings and no advertising sponsors. Xue Leshan paid for those TV stations out of his own pocket to broadcast this event. The award ceremony is like spending money on advertising.
"The first TGA Awards Ceremony will officially start tomorrow. The entire event will last for three days. The first day is the TGA Game Exhibition Exchange Meeting. Game manufacturers participating in the TGA ceremony will participate in showing players and warming up new games!"
The news of the TGA awards ceremony was reported on the local TV station in Los Angeles, and it was also one of the broadcasters this time. As a local snake, it was naturally impossible to bypass it.
"The second day is the awards ceremony, which selects a number of awards including the world's best game of the year, best game designer, best-selling game, etc. The third day is the unveiling ceremony of the Game Hall of Fame, and selects the first batch of game celebrities Church members!
TGA Game Awards is sponsored by Xueleshan Game Company. This year, more than 3,400 people, including game manufacturers, media professionals, and investors, are expected to enter the awards ceremony, and more than 1,100 game companies and game agents will participate in the game exhibition. , will be the largest event in the game industry in the past ten years! "
"Wait, after Xueleshan's e-sports base in New York is completed, we will also build such a large theater to hold events like TGA for Xueleshan!"
After getting off the plane, Ken Williams immediately came to the grand theater where the ceremony was held. Looking at the grand theater in front of him, which can accommodate nearly 7,000 people at the same time, Williams couldn't help but said to Song Yang.
Now Xueleshan is not short of money. Ken Williams just wants to build an e-sports base for Xueleshan, and then build Xueleshan's own grand theater. As for the Hall of Fame, etc., it must also be built.
Even when Song Yang first recruited Williams and Roberta, he mentioned to them that he wanted to build a game concept park for Xuele Mountain, just like Disneyland.
Back then, Song Yang was just drawing cakes for Ken Williams, but now Williams feels that those cakes may not be edible!
When the e-sports base in Xuele Mountain is completed, and it is equipped with a grand theater, hall of fame, and a game park, it is estimated that it will become a holy place that game fans all over the world yearn for!
The two Sierra executives who were following Ken Williams couldn't help showing a strange look in their eyes when they heard Williams' bold words.
If one day, Sierra really does all that, Williams will enter the game hall of fame and become his own monumental achievement in the history of the game. For Ken Williams, he doesn't care how much he is worth, according to With Xueleshan's current market, even if he can only get a small share of Xueleshan's shares, his worth will not be low. What he needs is a posthumous name. Even if he leaves the game industry, everyone will remember him in the end.
As for these executives of Sierra Mountain, they certainly cannot get the fame and fortune of Ken Williams, but the larger the size of Sierra Mountain, the more benefits they will get.
In the future, there will definitely be new departments and industries in Xueleshan. After they are transferred, they can basically be a department manager or something.
In addition, with Xue Leshan's resume, they will change jobs or be poached to other companies in the future, and they can basically become presidents, general managers, etc., just like those executives from Microsoft, they basically become The president of Nokia and the like, properly hollowed out the corner of the wall...
Song Yang looked at the huge theater. Tomorrow will be the first day of the official opening. At that time, major game production companies, as well as manufacturers of consoles and multimedia entertainment equipment will participate. Nintendo and Sony will also come.
These two are members of the judging committee of the TGA Game Awards. The game designers from these two families are also the first batch of nominees to be nominated for the Game Hall of Fame. I will not miss this event either.
Now there are staff members arranging the booths for tomorrow. The logos and signs of game companies are starting to be hung up, and some staff members are debugging the equipment.
Wait until tomorrow, no one knows how many people will flood here, how many game fans will come here from all states in America, or even overseas, and Xue Leshan has no idea.
In order to increase the popularity, Xueleshan also invited many stars to increase the popularity, and there are some performances to attract players.
How much money was spent on the first TGA Awards Ceremony will only be counted when it is over, but it is estimated that it is more than 20 million U.S. dollars, which has exceeded the current cost of hosting an Oscar or Grammy .
The hotel where Song Yang and the others stayed was all taken over by Xueleshan to receive people from all walks of life who were invited to participate in the awards ceremony. Xueleshan and its major game studios have all arrived!
(end of this chapter)