After De Beers Company had spent a huge sum of money to win the bid for the diamond, Lu Pingping would continue to auction off high-quality, large diamonds under other names. De Beers Company, already in the trap, would choose to keep bidding to maintain their monopoly on raw diamonds and not let their prior investments go to waste. They believed that it was not possible for so many high-quality diamonds to exist in the world and that acquiring each one would bring them huge profits.
Under this way of thinking, every once in a while, Lu Pingping would release several large raw diamonds for auction, making De Beers Company unable to resist and forcing them to spend all the money they had earned.