chapter 12: make a catchy title

* Make a catchy title

Suffice to say, your title is your most powerful free marketing tool after your cover. It should roll well off your tongue, give an idea about what the story will be to any potential reader, show its brilliance. Something that not only makes potential readers ask themselves questions, but also gives them enough information on what this story could be potentially about, and whether they would be interested in that.

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