Meanwhile, all this was happening, the internet was bubbling with hype over Olivia’s new song. The reason? Adele had just posted a video of herself chilling to the song.
In the video, Adele could be seen sitting with a few of her colleagues, who sat around a round table. Some were dancing to the tune, while others were discussing. The video also highlighted Adele rapping a bit of Olivia’s song.
Although she didn’t write the name of the song or explicitly advertise it, this was already enough. Put it this way—imagine your favorite artist singing a song. As a fan, you would obviously want to learn the song so you could relate to your favorite celebrity.
This was Hamza’s idea, as he went all out in promoting Olivia’s single.
This caused a ripple effect on the internet, first due to Adele playing the song on her Instagram page and, secondly, because Hamza heavily promoted the song on his TikTok and Instagram pages and even did a few duets.