Draw hate

Initially, it was just a collision between a gaming company and an electronics industry giant.

But suddenly, with Morgan Group's involvement, it turned into a clash between top-tier technology companies in the United States and Japan.

This caught many people off guard.

However, through the simple analysis of industry analysts, they also realized why Morgan Group suddenly declared war on Sulei Electronics.

Morgan Group swiftly purchased various advertising spaces, began promoting its own multimedia software channels, and even developed something similar to a TV box in a very short time.

Initially, some people within the company suggested directly developing a game console similar to PNF, but it was quickly rejected by the top management.

They believed that the current cooperation with Gamestar Electronic Entertainment was in a honeymoon period, and Gamestar Electronic Entertainment often cooperated very well with them to develop the market. Both sides could complement each other. If they developed a game console, it would obviously deteriorate their relationship.

Regardless of the future, for now, worsening relations with Gamestar Electronic Entertainment would not bring any benefits.

Takayuki had just signed several new game cooperation projects with them.

Takayuki planned to develop some well-known PC games from the future.

If the relationship deteriorated because of this, being enemies with the world's top gaming company would not be a good thing.

Now, the influence of Gamestar Electronic Entertainment was also not to be underestimated.

So, Morgan Group only launched something similar to a TV box.

Sulei Electronics intended to promote its own Blu-ray disc playback standard, which was the new high-definition format standard of this era.

In the original world of Takayuki, Sony Electronics' Blu-ray playback standard ultimately won. The factors of victory were quite complex, which Takayuki didn't quite understand. Anyway, the shadow of another competitor disappeared completely later, leaving only the Blu-ray standard.

And Sony Electronics became the initiator of the Blu-ray standard and gained absolute dominance in this area.

It was precisely because of this that Sony Electronics, relying on this advantage, reaped huge profits.

Ultimately, the formulation of standards was inseparable from interests. Whoever controlled the discourse had control over the money upstream.

At this time, Gamestar Electronic Entertainment suddenly realized that while Sulei Electronics seemed strong across multiple fields, at the same time, spanning multiple fields also meant that they had different competitors in different fields.

Sulei Electronics' enemies were not just Gamestar Electronic Entertainment; their company size meant they faced even more competitors.

It was initially who stood at the peak of the gaming industry. As long as they didn't expand the types of industries, their enemies were only in the gaming industry.

Whether to use Blu-ray or other high-definition formats had nothing to do with Gamestar Electronic Entertainment.

Through the perspective of later generations, Takayuki understood that the elimination of optical discs was just a matter of time. The optical disc drive on the GS1 was just a transition. It might still be indispensable in the future, but the more important focus should be on internal and external storage devices.

Imagine in the future, a TF card the size of a fingernail could have a capacity of 1TB. This was simply incomparable to optical discs.

The product launched by Morgan Group, similar to a TV box, not only could be used to watch videos online but also had a built-in optical disc drive device to play another high-definition standard belonging to another company. This was the battle of standards between the two companies, and Gamestar Electronic Entertainment felt somewhat neglected.

But this was even better. They could take advantage of this opportunity to quickly promote motion-sensing games and attract users while they were still not reacting.

In the second half of the year, Sulei Electronics was originally going to issue a challenge to Gamestar Electronic Entertainment, but it instead provoked Morgan Group. Sulei Electronics successfully brought upon itself an extremely powerful opponent.

For a while, besides the advertisements of Sulei Electronics, major mainstream advertising spaces were filled with Morgan Group's advertisements, and the two sides fiercely competed for advertising space.

Meanwhile, Gamestar Electronic Entertainment took the opportunity to secure other advertising spaces, with the most being TV and online platform advertisements.

Most of the advertisements featured well-known actors playing motion-sensing games in front of the TV.

With such advertisements, more and more people began to take an interest in motion-sensing games.

They could sweat freely and also enjoy the fun of sports with their families.

This made the somewhat dull activity of exercise, from being done alone by oneself, rise to entertaining the whole family.

The full name of GSSports was this motion-sensing game. In the previous world, this game was originally called "WII Sports" and was released with the WII game console. Relying on this game, the WII, which originally seemed very weird and unconventional in the gaming console market, achieved terrifying success.

Low-cost game console, coupled with low-cost game development, could bring huge profits. Before success, no one realized the vast market potential.

Gamestar Electronic Entertainment quickly released its own motion-sensing games at this opportune moment.

In some places, there were even cases of game console shortages.

Clearly, many games hadn't been sold much yet, but the game consoles were sold out first.

Core gamers who wanted to buy game consoles and more games were the first to express their dissatisfaction. They seriously suspected that Gamestar Electronic Entertainment was up to something, as the production speed of game consoles was unexpectedly slowing down. Were they planning to abandon old players and focus all their energy on the new game console?

In the first month of the vigorous promotion of motion-sensing games, the sales of GS1 game consoles, which were gradually declining, suddenly skyrocketed from about one million units per month to over three million units that month.

Accompanying this increase in sales were also the motion-sensing games and controllers.

A motion-sensing controller sold for $65, with a cost of only $10, and a motion-sensing game disc sold for $55, with a cost of only the disc packaging, which was no more than $5.

This was simply profiteering, more terrifying than the profits of any previous game.

But customers didn't care. As long as this thing brought them joy, they didn't care how much money they spent.

This price was just the upper limit that Americans and Japanese could afford, which could be said to be quite exquisite control.

At this time, many people's attention was focused on the standard battle between Sulei Electronics and Morgan Group.

Both sides were almost at each other's throats. In setting the standard, Sulei Electronics didn't give an inch.

As long as it succeeded, it would mean real profits. This made them forget their original opponent. Morgan Group was attracting hatred, it seemed.