Worse than what I said

Twenty minutes later, the car arrived at the villa area where Uncle Lin Yuanyuan's home was located.

This villa area is surrounded by mountains and rivers, and the scenery is very picturesque.

Those who can live here are all affluent.

Many people gathered in the yard, playing cards, mahjong, drinking, and chatting, and there were also some children playing.

Lin Yuanyuan's uncle, Lin Lang, as a businessman, naturally has a wide range of contacts.

It's still the fourth day of the Lunar New Year, so more and more friends come to pay New Year greetings.

"Yuanyuan, you're here."

Aunt Mu Xiaolan came forward.

Ye Cheng greeted his aunt.

He went up to offer New Year's greetings to Lin Lang, who was playing mahjong, and then entered the villa.

The interior decoration is very upscale.

This isn't the first time he's been here in his previous life.

Usually, when he comes here, he feels a bit restrained.

But now, he's very composed.

Ye Cheng saw his grandparents sitting in the living room and wished them a happy New Year.

The two elders were in good health, and they actually gave three red envelopes to Ye Cheng and the others.

Ye Cheng is also accustomed to it.

Because in his previous life, when he came to pay New Year greetings to his two elders, he would also give them red envelopes.

After chatting with the two elders for a while, brother-in-law Lin Xuanyu came in and asked Ye Cheng to join a card game.

Ye Cheng walked out.

"Xiaoyu, why aren't you playing?"

Ye Cheng noticed that someone at Lin Lang's table had temporarily left because of something else, leaving a seat vacant.

"They're playing too aggressively."

Lin Xuanyu shrugged and said,.

"Xiaocheng, can you play?"

Lin Lang glanced at Ye Cheng and asked.

"No problem."

Ye Cheng smiled and nodded.

Then he sat down.

This time, Ye Cheng was fortunate.

"Old Lin, I heard that your factory has accumulated a lot of inventory."

The potbellied middle-aged man sitting next to Ye Cheng suddenly asked.

"Old Chen, you also know that the physical retail business isn't doing well nowadays. There are fewer orders from dealers, and online competition is fierce. It's really challenging to sustain it."

Lin Lang replied, focusing on the mahjong table.

"In my opinion, why don't you reduce production, lay off workers in your factory, and invest in catering with me?"

Old Chen, the middle-aged man, suggested.

"Catering is also risky."

Lin Lang shook his head.

He naturally understood what the other party was suggesting; he wanted to partner in catering due to financial difficulties.

However, he knew little about catering, so rushing into it would be too risky.

Although running the garment factory was also very challenging, they believed they could overcome the difficulties with the right opportunities.

Ye Cheng, who was listening nearby, felt moved.

In his previous life, he heard that Lin Lang invested in catering due to poor business in the clothing factory. Eventually, he lost all his money, and even the clothing factory couldn't operate anymore.

As for what happened next, he doesn't know because he's been reborn.

It seems likely that Lin Lang will eventually venture into catering to Old Chen.

After playing mahjong for over an hour, the game finally ended.

Ye Cheng was lucky and won more than two thousand.

"Uncle Lang, how much excess inventory does your factory have? What's the quality like?"

After seeing off the others, Ye Cheng couldn't help but ask.

In Ye Cheng's plan, once the guild's contracted anchor gains enough popularity, he will be the first to start selling products via live streaming.

And for live streaming sales, securing a reliable supply of goods is essential.

"Xiaocheng, why do you ask?"

Lin Lang inquired.

He didn't harbor any bias against Ye Cheng.

However, upon meeting Ye Cheng this time, he felt his niece-in-law had changed significantly.

"Uncle Lang, here's the thing. I've started a live streaming company and managed some anchors and internet celebrities, so I plan to sell products through live streams in the future."

Ye Cheng explained it with a smile.

Lin Lang was surprised to hear that Ye Cheng had started a company.

He didn't fully grasp the concept of selling products through live streams, but he understood what internet celebrities were about.

"Is that feasible?"

Lin Lang asked.

Although he had online stores on e-commerce platforms like Baotao and Xixi, the clothing industry's competition was intense.

To get recommended traffic on e-commerce platforms, one had to spend heavily. Eventually, the profit wasn't much, and most of it went to the e-commerce platforms.

"Uncle Lang, can it work? You'll see when we try it."

Ye Cheng smiled and said, "However, the quality must be guaranteed, and the prices must be competitive."

In the future of live streaming sales, prices must be as competitive as possible. This has led to a proliferation of counterfeit and substandard goods, negatively affecting live streaming sales.

Ultimately, in live streaming sales, quality assurance is crucial. Only by ensuring product quality can users trust the anchors and become loyal fans.

Otherwise, if there's a quality issue, fans will abandon them at any time.

The downfall of many prominent anchors in previous lives is testament to this.

"Don't worry, the quality is assured."

Lin Lang assured him.

However, Ye Cheng still wanted to visit Lin Lang's factory.

Seeing is believing, after all.

Lin Lang, being decisive, immediately agreed to take Ye Cheng to the factory.

He was also concerned about the excess inventory issue.

Lin Xuanyu, listening nearby, was very surprised. "Brother-in-law, have you really started a live streaming company?"

"Yes."

Ye Cheng smiled and nodded.

"Then could you sign our team? Let us manage it. Our team's short videos are of high quality."

Lin Xuanyu suggested it eagerly.

"Let's discuss it later."

Ye Cheng smiled.

He knew very well that if he were to manage his brother-in-law's team's short videos, he would likely lose money.

He's not doing charity; he's here to make money.

Even if he's helping his brother-in-law, he still needs to ensure that his brother-in-law can bring benefits to him.

Of course, he can't disregard it completely.

After all, his brother-in-law is currently unemployed, and his wife cares deeply about him, despite not saying it outright.

Ye Cheng spoke to Lin Yuanyuan and then got into Uncle Lang's car.

Lin Xuanyu followed along.

He had just asked his sister, and his brother-in-law had indeed started a live streaming guild.

More than half an hour later, the car arrived at Uncle Lang's factory.

It wasn't particularly large, with a total of seventy or eighty employees.

It being the fourth day of the Lunar New Year, the factory wasn't operational. Only the old security guards were on duty.

Lin Lang took Ye Cheng to the warehouse.

It stored a large quantity of ready-made clothes.

This factory produced a variety of clothing styles, including T-shirts, shirts, jackets, and even down jackets.

Ye Cheng examined some samples.

They appeared to be well-made.

Ye Cheng understood that the most crucial aspect of live streaming was the quality of the products. He wouldn't tolerate any shortcomings.

Thus, he needed to choose products carefully.

Ye Cheng and Uncle Lang have reached a verbal agreement for now.

However, a formal agreement would need to be signed for final cooperation.

After dinner at Uncle Lang's house, Ye Cheng drove Lin Yuanyuan, her daughter, and her brother-in-law back home.

"Brother-in-law, let me show you the short videos made by our team."

Lin Xuanyu sat next to Ye Cheng, took out his mobile phone, and opened his Douyin account.

Ye Cheng pretended to watch.

After a while, Ye Cheng shook his head and said, "Do you know why they're not popular?"

"Why's that?"

Lin Xuanyu asked, puzzled.

"Not only are these videos following a trend, but the main reason is that their quality is poor. They lack focus and seem dragged out, making the entire video redundant and dull. The punchline is lost, and the actor's expressions are stiff, as if they're reading from a script, failing to evoke laughter."

Ye Cheng critiqued without holding back.

Lin Xuanyu's expression changed dramatically.

"Brother-in-law, is it really as bad as you say?"

Lin Xuanyu found it difficult to accept.

"No, it's worse than what I described."

Ye Cheng spoke calmly.

Lin Xuanyu was rendered speechless.

Lin Yuanyuan couldn't help but chuckle at her husband's reaction.

Their mother-in-law also expressed her frustration: "I don't know what nonsense he's up to now. He doesn't have a job and just lounges around at home all day. He bought a car, and I thought he was finally getting serious, but he's just driving around making short videos."

"Brother-in-law, even though my short videos aren't popular now, you shouldn't dismiss them outright."

Lin Xuanyu protested, "You said you're starting a live streaming studio, but have you produced any successful anchors yet?"

"Haha, we actually have a few."

Ye Cheng smiled.

Not to mention the most popular LG King, several other potential anchors, after Ye Cheng's careful operation and branding, saw significant increases in their fan bases.

Currently, under the Xinghai Guild, there are already three people with more than one million fans and no fewer than ten people with over 100,000 fans.

Among them, LG King had more than 3 million fans across all platforms.

This was not a small feat.

Most of these anchors had only tens of thousands of fans when they were first signed.

"Wow, brother-in-law, is [LG King] really managed by your studio?"

Lin Xuanyu's eyes widened in disbelief.

He had been following LG King for some time and had personally witnessed the anchor's popularity. The quality of the store visit videos he produced was remarkable, especially his style.

"Anything is possible."

Ye Cheng smiled.

"Brother-in-law, you're incredible."

Lin Xuanyu praised, "Since LG King wasn't initially popular but gained fame under your management, do you have any tips? Can you transform me too?"

"Are you admitting that your short videos are rubbish now?"

Ye Cheng looked at Lin Xuanyu.

"Well..."

Lin Xuanyu smiled awkwardly.

"Tomorrow, gather your team, and I'll guide you in creating a successful video."

Ye Cheng said.

"That sounds great."

Lin Xuanyu was thrilled.

"However, all actions must be under my direction."

Ye Cheng emphasized.

"Don't worry, brother-in-law. If you tell us to go east, we won't head west."

Lin Xuanyu promised earnestly.

Immediately, he started delegating tasks to team members so they could assemble their equipment and meet at a designated location the next day.

...