Hanfu Xi Shi

After chatting with his elder brother for a long time, Ye Cheng finally ended the video call.

He didn't allow his eldest brother to divide the money.

The funds would continue to be invested in expanding lobster farming.

In Ye Cheng's plan, lobster farming was just the beginning.

Once lobster farming was completely stabilized, other projects would be expanded, eventually leading to the establishment of a large farmhouse base.

Just as he placed the phone down, it rang again.

He answered and saw that it was Director Wu Jin calling.

Could it be that the filming of the movie "Dragon Group 1" has been completed?

In his previous life, "Dragon Group 1" was released during the National Day holiday in 2018.

It was already mid-June, and National Day was just over two months away.

"Hey, Director Wu, what's the reason for your call?" Ye Cheng smiled as he answered.

"Mr. Ye, the film has completed editing and other post-production. There will be a test screening next Wednesday. If you have time, you can come and take a look," Wu Jin said.

With the fifteen million invested by Ye Cheng and Su Binggui, the filming of the movie went very smoothly and achieved the desired effects.

Now that the filming was complete and post-production was finished, an internal test screening needed to be conducted, inviting all investors and industry insiders to watch.

After the test screening, the audience would fill out a questionnaire, and the film producer would then continue to modify the film based on the feedback received.

"No problem," Ye Cheng replied.

Although he had already seen "Dragon Group 1" in cinemas in his previous life, it was still nice to have the opportunity to preview the movie.

After all, ordinary viewers didn't have this opportunity.

After hanging up, Ye Cheng dialed an internal number, asking Li Renbo to come over and handing him a document.

"Lao Li, take a look at this. It's something I've recently formulated," Ye Cheng said.

As someone who had been reborn, his knowledge of the future surpassed that of others, allowing him to occasionally provide guidance for the company's development.

Although he had planned these things long ago, he couldn't reveal them all at once. He would release them gradually.

"Alright, boss," Li Renbo said earnestly.

He understood the value of the information provided by his boss.

He now admired his boss's vision and insight.

Although he was the general manager of the company, the overall direction and planning were set by the boss.

"By the way, boss, I've discovered a new female anchor on Douyin with great potential. Although she doesn't have many fans yet, her short videos are captivating. I'm not sure where she's headed," Li Renbo suddenly said.

"Oh, what kind of female anchor?" Ye Cheng was intrigued.

If Li Renbo recognized her potential, she must be promising.

"The anchor's name is Hanfu Xishi," Li Renbo replied.

"Hanfu Xishi?" Ye Cheng paused for a moment before recalling this female anchor. In his previous life, she was definitely a unique anchor on Douyin.

Her short videos mainly promoted Hanfu, and she was also the administrator of the largest Hanfu community in the country.

Initially popular in the Hanfu community, her fame quickly soared after joining Douyin.

Ye Cheng remembered her because of a tragic incident: she was reportedly injured in a domestic violence incident and became vegetative, disappearing from the livestreaming scene.

Now that Li Renbo mentioned her, Ye Cheng completely remembered.

So, he took out his phone, searched for Hanfu Xishi on Douyin, and found her account.

She had over 8,000 fans and only twelve short videos, indicating she was relatively new to the platform.

Xishi looked sweet in her Hanfu outfits, exuding an elegant and quiet charm typical of Hanfu wearers.

Despite her small following, each of her videos garnered high likes and comments.

"It's promising. If we manage to sign her, it could elevate our contract level," Ye Cheng commented after viewing her content.

In the Star Sea Guild, contracts were categorized into five levels, ranging from S level (highest) to D level (lowest).

Currently, no one has signed an S-level contract, with only two A-level contracts signed.

The majority were at B, C, and D levels.

New anchors typically sign D-level contracts.

Ye Cheng's intention was clear: he could offer Hanfu Xishi a C-level contract directly.

In his recollection, Hanfu Xishi had not joined any guild but was a freelance anchor connected to the Hanfu Association. Her popularity soared after she started promoting Hanfu on Douyin, and her sales were impressive.

Under Hanfu Xishi's influence, the Hanfu market was expected to grow substantially, reaching an annual sales volume of over 2 billion yuan in the next few years.

Although 3 billion might not seem like much, it was significant in the clothing industry.

If Ye Cheng capitalized on this opportunity and captured half of the domestic Hanfu market, annual revenue of 1 to 2 billion yuan would be achievable.

Though modest, these gains could accumulate significantly.

The future impact of Hanfu Xishi on the Hanfu market compelled Ye Cheng to take action. Therefore, signing her was imperative.