On May 7, 2019, the Chinese localization of PUBG was completed.
Three days later, on May 10, PUBG began launching on various platforms.
On the same day, thousands of members of the Xinghai Guild signed up for the live broadcast and posted a short video almost simultaneously to promote the Chinese version of PUBG Mobile.
Ye Cheng did not go to the company but commanded remotely from home.
Every so often, Zhao Kangling would report the PUBG purchases to Ye Cheng.
"It seems that the promotional efficiency is still good."
Ye Cheng smiled as he viewed the screenshot of the data from Zhao Kangling.
PUBG Mobile had been online for three hours, and the number of game purchasers had exceeded 200,000.
Don't be misled by the small number; it's already very impressive.
The total number of game purchases had reached a staggering 32 million plus.
Among these players who purchased games, more than 90% did so through the promotion channels of short videos signed by anchors.
Without anchor promotion, the number of PUBG purchases would certainly not be very good.
After all, PUBG was from a foreign country and was just a small sensation, far from being a big one. It was estimated that it would take a month or two before it could truly become a popular endgame.
You must know that in previous years, global sales of PUBG exceeded 100 million.
Just based on the game's sales revenue, it was as high as tens of billions.
There are quite a few players in the Xia Kingdom.
The only problem is that PUBG's requirements for computer configuration are too high, thus restricting the entry of players; otherwise, it would be even more outrageous.
Ye Cheng wants to take advantage of this opportunity to pull all the players who originally played the international version into the national server version to maximize the benefits.
"When the 24-hour data comes out, we can see the situation of PUBG."
Ye Cheng thought to himself.
At this time, Lin Yuanyuan called him, "Husband, I want to drink water."
"Oh, okay."
Ye Cheng got up and walked to the water dispenser, took a cup of warm water, then walked to Lin Yuanyuan and handed it to her.
Lin Yuanyuan took the water glass, took a sip, and then stroked her stomach and said, "The baby is tossing so hard in the stomach; it seems that he really wants to come out."
"She also wants to come out early to see the world."
Ye Cheng laughed.
Then he picked up a thin-skinned walnut, crushed it lightly, took out the kernel inside, and put it in front of Lin Yuanyuan's mouth.
Lin Yuanyuan opened it and ate it.
"Husband, why don't we go out for a walk?"
she said while eating.
"Okay, let's just walk outside for a while."
Ye Cheng nodded.
So the two went out.
In the community, the two met their aunt and uncle, who were walking.
"Yuanyuan, should she be giving birth soon?"
The aunt asked.
"There is still more than a week until the due date."
Lin Yuanyuan said.
"That will be soon."
The eldest aunt nodded and said to Ye Cheng, "Xiaocheng, you have to let your mother come up quickly. When the baby is born, you will be in a hurry."
"We're going to hire a confinement lady."
Ye Cheng laughed.
"Hiring a confinement sister-in-law is quite expensive; it's better to go to the confinement center. The second one from our family, Yuru, lived in the confinement center for a month and spent nearly 40,000 yuan a month."
said the aunt.
Just the thought of spending 40,000 yuan in the confinement center made her cringe, and she would rather give half the money to serve her daughter-in-law comfortably.
However, the daughter-in-law is strong, and the son is soft-hearted.
"The confinement center is quite good, but there are also advantages to being at home. If you are used to living in the confinement center, your baby may not be able to adapt to it when he comes home."
Ye Cheng said.
"That's right, Yuru came back from the confinement center. The child is not easy to take care of. The second month has been quite tumultuous. If it weren't for the two of us, they wouldn't have a good night's sleep," said the aunt.
Ye Cheng smiled and didn't answer. The older generation's thinking was different from the younger ones. Even the ideas of their generation are very different from those of the next generation. Those born after 2000 accepted the latest trends, and for the older generation, it was truly deviant.
After walking for a while, Ye Cheng took Lin Yuanyuan's hand and started to return home. Ye Cheng just opened the door when Lin Yuanyuan frowned slightly, clutching her stomach, feeling a little uncomfortable.
"Husband, my stomach seems to be hurting a little," she said.
"Ah? Isn't it about to give birth?" Ye Cheng was in a hurry.
"We have to go to the hospital immediately." He quickly called Fei Zheng and asked him to wait in the parking lot. Ye Cheng helped her into the house first and asked her to sit down on the sofa. Then he quickly prepared various things. Fortunately, these things were prepared in advance. No need for Ye Cheng to clean up; just carry it and go.
"Aunt Xu, Yuanyuan's stomach hurts a little; I have to take her to the hospital. Qinqin and my family will take care of you," Ye Cheng said to Aunt Xu, who came out of the kitchen.
"Ah, so fast, that's fine; hurry up; don't worry at home; I'll take care of Qinqin," Aunt Xu said quickly.
Ye Cheng nodded, took everything, and helped Lin Yuanyuan up.
"Wife, is your stomach hurting badly now?" Ye Cheng asked.
"It's almost the same as just now; it's just a dull pain, but I can still bear it," Lin Yuanyuan said.
The two took the elevator to the parking lot on the third underground floor, and Fei Wei was already waiting beside the car. The trunk opened, Ye Cheng put everything in, and then helped Lin Yuanyuan into the car.
"Fei Wei, go to the hospital," Ye Cheng said.
"Okay, Mr. Ye." Fei Wei nodded, then started the car and drove out of the parking lot.
After arriving at the hospital, a nurse came over with a wheelchair and asked Lin Yuanyuan to sit on it. Ye Cheng pushed Lin Yuanyuan into the examination room.
A few minutes later, the female chief doctor who examined Lin Yuanyuan said to Ye Cheng, "Mrs. Lin has already developed symptoms of labor, and this process will probably last for one to two days. The exact time of labor depends on the index. You go through a series of tests and then go through the admission procedures."
The female chief doctor took a few examination sheets and handed them to Ye Cheng.
"Doctor He, thank you," Ye Cheng took the list and said.
Fortunately, Fei Wei was with him. Ye Cheng asked him to go through the admission procedures, while he pushed Lin Yuanyuan to do various examinations.
After the B-ultrasound was done, Fei Wei ran over and said, "Mr. Ye, the hospitalization procedures have been completed."
Ye Cheng nodded.
After the other examinations were done, Ye Cheng pushed Lin Yuanyuan and followed Fei Wei to the inpatient department.
The wards here are all single rooms. There are no double rooms and no multi-person rooms. The condition is very good, like in a deluxe private room. There are complete facilities inside.
Ye Cheng helped Lin Yuanyuan lie down on the bed.
"Mr. Ye, I'm going out first; if there is anything, you can call me," Fei Zheng said.
"Um," Ye Cheng nodded. Fei Zheng went out and closed the door.
There were only Ye Cheng and Lin Yuanyuan in the ward.
"Can you hold back? If you can't hold back, we can have a caesarean section," Ye Cheng held Lin Yuanyuan's hand and said softly.
He couldn't bear to see Lin Yuanyuan suffering, and it was the same last time; Ye Cheng's heart was sore.
"It's okay; I can hold it back. The caesarean section doesn't hurt just now, but it will hurt later, and it will leave scars on the abdomen," Lin Yuanyuan shook her head and said with a smile.
It's not that she hasn't experienced the pain of giving birth. She has first-hand experience, so the second time, she can still bear it.
It didn't take long for a nurse to come in, put a patient number bracelet on Lin Yuanyuan, and then give some instructions, for example, don't lie on the bed all the time and move around more, which is conducive to the initiation of labor.
It's four o'clock in the afternoon.
Lin Yuanyuan's pain has been weak and intermittent.
The doctor came to check on me a few times.
At this moment, Ye Cheng's cell phone rang.
He took it out and saw that it was a video call from Aunt Xu.
At this time, Qinqin had already returned home.
After answering, Ye Cheng saw Qinqin appearing in the video.
"Dad, how's mom? Has my sister been born?" Qin Qin asked hurriedly.
"Not yet," Ye Cheng said, aiming the camera at Lin Yuanyuan.
"Qinqin, you have to listen to Aunt Xu at home, do you know?" Lin Yuanyuan said to Qinqin with a smile.
"I know, Mom, if you give birth to your sister, you must send me a video. I want to see the appearance of my sister as soon as possible. Is it really ugly?" Qinqin said.
Lin Yuanyuan didn't know whether to laugh or cry and said, "Okay."
After talking for a long time, when he was about to hang up, Qin Qin suddenly asked, "Dad, what about Uncle Fei?"
"He's in the hospital; I let him go back," Ye Cheng said.
After hanging up the video, Ye Cheng called Fei Zheng and asked him to go back first.
It's nighttime.
Lin Yuanyuan's abdominal pain intensified, but fortunately, it was intermittent.
Lin Yuanyuan didn't sleep well all night, and Ye Cheng also slept very lightly.
As soon as there was any movement in Lin Yuanyuan, he immediately woke up.
"Wife, how do you feel?" Ye Cheng looked at Lin Yuanyuan, frowning in a very uncomfortable way, not knowing what to do.
He had asked the nurse several times that they could only open the maternity tract if it was so painful.
This is also what a natural birth must go through.
"Don't worry, I can hold it back. You go to sleep quickly," Lin Yuanyuan said softly.
"It's alright; you are in such pain; how can I sleep?" Ye Cheng shook his head and said,.
When Lin Yuanyuan's pain eased and she fell asleep again, Ye Cheng also fell asleep. When he woke up again, it was already dawn.
He sat up suddenly.
But he saw that Lin Yuanyuan was not on the hospital bed.
He hurriedly got out of bed, went to look for Lin Yuanyuan, and found that she was sitting in the corridor outside, talking to a pregnant woman.
This pregnant woman, Ye Cheng also believes, is the wife of Bao Qiuhua, the chairman of the resort.
pregnant with twins.
"Wife, why don't you call me when you get up?" Ye Cheng walked over and said,.
"I see that you are sound asleep, so I didn't disturb you. Anyway, I don't have many problems now."
Lin Yuanyuan turned her head and smiled.
"Xie, sister-in-law, are you planning to have a caesarean section?" Ye Cheng also sat down beside her and asked.
"Yes, the operation is scheduled for this afternoon." Xie Baiping nodded.
At this moment, Bao Qiuhua approached with something, and upon seeing Ye Cheng, she quickly greeted him, "Mr. Ye."
"Dong bao," Ye Cheng gestured with a smile.
After a brief chat, Lin Yuanyuan's abdominal pain worsened, prompting Ye Cheng to assist her into the ward.
In the afternoon, Dr. He came to check and remarked, "Judging from the dilation, it's estimated she'll deliver in the evening. Encourage her to walk more to expedite the process."
"Alright," Ye Cheng nodded.
After Dr. He left, Ye Cheng held Lin Yuanyuan's hand and walked out of the ward slowly.
Anticipating Lin Yuanyuan's imminent delivery, Ye Cheng arranged for a high-end confinement service, which he had already booked. Two professional attendants would be sent later.
The confinement service Ye Cheng engaged was top-tier, with two attendants costing 120,000 yuan per month. They would provide round-the-clock care for both mother and newborn.
The contract was renewable for up to three months. Ye Cheng opted for the full three months upfront, understanding the toll that three months of constant care could take on both the mother and the attendants.
By 4 o'clock in the afternoon, the two attendants arrived, both in their mid-thirties and highly experienced in nursing. Ye Cheng learned that they had undergone rigorous training and possessed at least a decade of experience in confinement care.
With their expertise and professionalism, coupled with their youthful energy, they were among the best in the industry. Obtaining attendants of their caliber typically requires booking six months in advance.
Furthermore, they were entitled to a month-long vacation after each assignment, with basic wages provided during their time off.
Overall, they could earn between 400,000 and 500,000 yuan annually.
With the attendants in place, Ye Cheng felt considerably more at ease, his nerves somewhat calmed.
At that moment, Ye Cheng's phone rang—it was a message from Zhao Kangling, containing the latest data on PUBG Mobile.
The game's downloads were nearing one million, with over 500,000 players concurrently online on the national server during peak hours. Ye Cheng was pleased with these figures.
The game had already generated over a hundred million yuan in revenue from game fees alone, notwithstanding deductions for taxes, labor costs, rent, utilities, and agency fees.
This was just the beginning, as the domestic market still held immense potential, with tens of millions of potential players.
Moreover, revenue from in-game purchases, such as props and skins, promised to be substantial.
One particularly lucrative aspect of PUBG was its capacity to drive the peripheral industry's growth.
For instance, in a previous life, during the game's peak popularity, a foreign headphone company's sales soared by 185% due to increased demand for gaming headsets.
Anticipating this, Ye Cheng had already begun preparations to cultivate PUBG live streamers who could promote peripherals like headphones during their broadcasts, yielding considerable profits.
As the clock struck seven in the evening, Lin Yuanyuan experienced intensified abdominal pain and evident signs of impending labor.
Ye Cheng promptly summoned the doctor and nurse.
Following a quick examination, Dr. He urgently advised, "Take her to the delivery room immediately; she's about to give birth."
Subsequently, Lin Yuanyuan was swiftly wheeled into the delivery room.
Ye Cheng then attended to the doctor in his office, finalizing the paperwork for a natural delivery.
Having signed all the necessary documents, Ye Cheng anxiously waited outside the delivery room.